chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Distribution 85

Distribution Work Management Marketing Management Vendors 85

Heidi Cohen

SEPTEMBER 30, 2022

Do you know how to create presentation success? Includes case studies. The post Presentation Success: How To Create A Killer Preso Every Time appeared first on Heidi Cohen. Use these steps to create a killer preso to help your content marketing.

Case Study 88

Case Study Case Studies Studies Content Marketing 88

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. This wasn’t a polished, PowerPoint, salesy presentation. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. He also went into a more holistic approach to account management by balancing new prospects while nurturing existing relationships.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Contently

MAY 19, 2017

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. After spending three days trapped inside a conference hall in the middle of the Las Vegas strip, here are five predictions I have for the future of marketing.

Conference 164

Conference Account Based Marketing ABM Buyer Personas 164

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 101

Peer-to-peer Case Studies Hubspot Interactive Marketing 101

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It It used to be a great conference for just content marketing when it was known as Content2Conversion. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

MAY 30, 2014

I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn''t take enough time for me to write up a summary. I actually missed most of Adamson’s presentation but heard him a few weeks ago at the Content2Conversion show in New York, so I’ll assume he covered pretty much the same ground.)

Conference 120

Conference Peer-to-peer Business Case Study 120

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Rev

FEBRUARY 25, 2019

So attending B2B sales conferences is a must for professionals hoping to make successful connections. A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI). SaaStr Annual 2020. Jeff Lawson (CEO, Twilio).

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

So attending B2B sales conferences is a must for professionals hoping to make successful connections. A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI). SaaStr Annual 2020. Jeff Lawson (CEO, Twilio).

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Martech

OCTOBER 2, 2023

In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. For instance, case studies and projects could include some data hygiene work. Further, when we automate learning experiences, new challenges will also present themselves.

Automation 114

Automation Data Hygiene Marketing AI Case Studies 114

chiefmartech

SEPTEMBER 1, 2019

You’ve already read about the incredible line-up we have for paid all-access attendees at the upcoming MarTech conference , September 16-18 in Boston. (If Bite-sized tutorials, case studies, and demos in the Discover MarTech Theater. Downloadable conference speaker presentations.

Vendors 51

Vendors Conference Case Study Case Studies 51

Digital Marketing World Forum

FEBRUARY 5, 2020

There are many reasons to attend digital marketing conferences that unite marketing people. Considering this hardship, it is a great idea to attend digital marketing conferences whenever you can. But, before getting there, let’s talk about what are digital marketing conferences. What are digital marketing conferences?

Paid Search Agency 52

Paid Search Agency Conference Advertising Agencies Ad Agencies 52

Televerde

APRIL 19, 2024

To me, the case studies presented are particularly valuable, offering a behind-the-scenes look at the technologies in action and the real-world applications driving business forward. It will be a relaxed place to chat and share experiences and insights outside the formal conference environment. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. When marketers listen to sales presentations or conversations with customers, they will begin to: Build more empathy with clients. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 275

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 275

Trade Press Services

FEBRUARY 19, 2024

However, for those who work in business, banking, and STEM fields, being seen by the USCIS as a voice in their field can be a highly persuasive element to their case.” It’s important to ensure the content provides compelling evidence of an individual’s extraordinary abilities to bolster their case for visa approval.

Marketing AI 95

Marketing AI Press Peer-to-peer Paid Search Agency 95

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Martech

SEPTEMBER 7, 2022

Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! “How?”

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. It featured over 30 presentations from thought leaders in the marketing. The recent Outreach Marketing Virtual Summit took place at the end of the September and was our best online event yet!

Tactics 138

Tactics Case Study Case Studies Conference 138

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. Think of easily overlooked elements like presentation length, Q&A prep, and more. The sweet spot for the presentation part of our webinars seems to be about 30 minutes. Most of Contently’s webinars feature two presenters.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. While the marketing department might need to do a little work on the website (when is this not the case?), this entire presentation was a case for social selling.

Stats 65

Stats B2B Sales Gartner Case Studies 65

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. The Thought Leadership Journey is Here to Stay. Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. The capability study is based on five dimensions: ad hoc, incipient, formative, operational, and optimal. Take a capability assessment. “We

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Brand Identity 123

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79