How to Create an Engaging and Effective Presentation


I used to think presentation decks were an afterthought. Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. Start there and work backwards to create your presentation. Tell ‘em – this is the meat of the presentation.

Stop presenting- Start engaging!


Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure.

Trending Sources

Insights on Outbound Conference in Atlanta


On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. The following summarizes Anthony’s presentation last week: “Convince the prospect that they can’t get to the outcomes they want without us.”.

Presenting a Webinar? Build an Emotional Connection with Your Audience


The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Caution: Don’t choose subject matter that your organization, or the presenter, is not extremely familiar with.

Search and Social Lessons from the Zenith Social Media Marketing Conference


Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. The post-conference free martinis were a nice touch too.

Hubspot Inbound Conference Recap 2 of 9


More in depth information about her presentation can be found here from the event. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.

3 insights from intelligent content conference


I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. I thought I would present three of them here.

Is Content Marketing Killing Your Customer Conference?


I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. Customers hungered for the vital information and vendor connections conferences gave them—needs that weren’t met in other ways at that time. So vendors raced to launch inaugural annual conferences, despite the years it usually took to break even on them.

How to Make Your Presentations Wow Like a TED Talk

Modern Marketing

So, how do you capture a little of that magical quality when creating your own presentations? For more on effective slides check out How to Create a Captivating Presentation. No one ever says what that means, which is unhelpful when you’re developing a presentation for an organization, a conference, or committee that you need to persuade. Content Marketing b2b marketing Event Marketing marketing events marketing presentations Steve Farnsworth TED Talks TEDx

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. I spend time watching videos of other people speaking, reviewing Slideshare presentations, and of course reading books.

Help 97

3 Ways Video Helps Sales Teams Supercharge Your Conference Strategy


“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” Think about the number of people that were at the last conference you attended. Conferences are overwhelming.

How to Own Your Next Presentation

Modern B2B Marketing

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? With our own user conference fast approaching (only one week away!),

Hubspot Inbound Conference Recap 3 of 9


“If you don’t understand the past and make changes in the present, the future is out of your control.” Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.

2017 Conference Preview: Discover, SMX, Pubcon & More!

KoMarketing Associates

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference.

5 Predictions From The World’s Most Intense Marketing Conference


“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned.

Brand 35

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. That said, the conference was still tremendously valuable, with a wide range of speakers covering the organizational, operational, and technical issues surrounding marketing technology management. The full list is available here on the MarTech Conference site.

Your 2017 Resource Guide to Digital Marketing Conferences


You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7

Customer Experience Matrix

As often happens with these presentations, putting together a coherent treatment of the topic forced me to think things through in a bit more detail than I had previously. The other thing that often happens with these presentations is I spend way too much time picking images for my slides.

CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. Despite these issues, several practitioners and vendors at the conference said they were using the approach and had found it more practical than moving all customer data into a central repository.

CRM 47

See You At The 2017 LIMRA Marketing Conference


We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. For a full agenda of the 2017 LIMRA Marketing Conference you can visit the official agenda page on the LIMRA’s website. Plane tickets booked? Check. Hotel rooms reserved?

20 Inspiring SlideShare Presentations Every Marketer Should See


Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. Do you have any other favorite SlideShare presentations?

Stats 62

Hubspot Inbound Conference Recap 4 of 9


The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions.

You Are What You Learn: The Best Marketing Conferences to End 2016


Go to awesome industry conferences! Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. 404 Conference. Which conferences are you going to to end off the year?

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

Hubspot Inbound Conference 6 of 9


Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple.

7 Lessons From the World's Most Captivating Presenters [SlideShare]


It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”.

Class 62

PPC Hero Conference 2014 (Recap)


This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. You can download her presentation here ). See our presentation here). Wednesday was a shorter day, featuring one-on-one sessions and group presentations.

Why Your Presentations Are Putting People to Sleep


We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. Steve Jobs was known for being a presentation master.

Marketri's President and Owner Presents at Rusk O'Brien Gido + Partners Growth and Ownership Strategies Conference


DOYLESTOWN, Pennsylvania (November 12, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that Debra Andrews, President and Owner, delivered a keynote presentation at Rusk O’Brien Gido + Partners’ Growth and Ownership Strategies Conference on November 9, 2012 in Boca Raton, FL.

How to Present a Compelling Argument When You're Not Naturally Persuasive


Whether you're pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch. Your audience isn't grading your presentation for logical validity. Start by sketching out a simple emotional map of your presentation.

The 12 Types of People You’ll Meet at a Conference


To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? To help you discover the which goal you should have at your next conference, I broke each out into specific personas below.

In technology business videos, silence can be golden


But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. Most explainers and other types of technology business video feature narration, frequently backed by a music track.

The 15 Best Screencasting and Online Presentation Tools


Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations. Wink is presentation creation software, primarily for creating tutorials on how to use software (like a tutor for desktop or web apps).

Check Out The 20 Best Slideshare Presentations of 2015

Marketing Insider Group

And check out my list of the Best Marketing Conferences of 2016. The post Check Out The 20 Best Slideshare Presentations of 2015 appeared first on Marketing Insider Group. It’s that time of the year again!

Fathom Presenting on Manufacturing Marketing at 2015 PMA Sales & Marketing Conference


The Precision Metalforming Association (PMA) boasts that its Sales & Marketing Conference is the only one of its kind that is dedicated solely to this purpose. In fact, the 2014 conference had 100 sales and marketing professionals from the manufacturing industry in attendance. Opportunities for networking and learning manufacturing marketing tips from peers were abound last year—and this year’s conference promises more.

Hubspot Inbound Conference Recap 9 of 9


Three long days of sessions and presentations bundled up in short descriptions. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales.

14 Helpful Tips for Getting the Most Out of a Conference


So you’re going to a conference. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. (If Make sure to attend conference-wide events like keynote addresses.

Conference Attendees: How to Get the Most Bang for Your Buck


Go to a conference without having any goals. For a conference, you really just need a basic, high-level goal such as, “I’m here to learn,” or “I want to meet people” -- you don’t need to get into the nitty-gritty details.

Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

My own contribution will be a presentation on designing your marketing stack. I'll present a checklist for evaluating your stack design along those dimensions. -

Build Your Marketing Technology Stack at the 2016 MarTech Conference


Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! It’s almost St.