Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. On the flip side, this home retailer is another interesting vertical that’s more about maintaining the home on a do-it-yourself basis.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Sword and the Script | B2B

MAY 11, 2021

You wind up spending as much time making the case for doing your job , as you do actually do your job. A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? Among the companies we studied, the average top management team has nine members.

Studies 63

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 63

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Did you get that? No brand should cut corners on quality. Image source.

Planning 337

Planning Conversion Top of Funnel Custom Publishing 337

6sense

SEPTEMBER 10, 2021

Digital experience is a group effort , which is why as the CMO of Acquia, I’ve often adopted developer techniques and strategic workflows in my team’s processes. The ABM plans were judged by an expert panel, including Latané Conant, CMO of 6sense; Matt Heinz, President of Heinz Marketing ; and Bryce Nobles, Growth Leader at MX.

Account Based Marketing 62

Account Based Marketing Paid Search Agency ABM Planning 62

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. I saw from your LinkedIn profile that you had studied psychology at university. million pipeline over a 4 month period.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

Hubspot

FEBRUARY 18, 2020

CMO Tony Weisman. Names go beyond vanity — studies suggest that a name has a significant impact on a company's bottom line. However, you can push your industry's boundaries and select a tone that might stand out in your vertical. This is not necessarily the case. Believing the shorter, the better.

Paid Search Agency 97

Paid Search Agency Companies Social Networks Lock-In 97

Porch Group Media

FEBRUARY 24, 2022

And to kick us off, I’m delighted to welcome Luci Rainey, who is a former senior marketer at Comcast and CMO of PODS. And then, I was also fortunate enough to be CMO at PODS for almost two years. So, Luci, as a CMO, you’ve got to look at the opportunity, sort of back to some of the stats in a very scientific way.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Adobe Experience Cloud Blog

OCTOBER 12, 2015

Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer. Case in point, not long ago my insurance company offered me some information over the phone about their credit card product.

Marketo 48

Marketo Work Management Marketing Management Multi-Channel 48

Terminus

NOVEMBER 26, 2019

After calculating the velocity across their three main verticals, they realize their velocity in the Retail vertical is 33% lower but has a much higher-than-average ACV. If sales and marketing can find a way to boost velocity in that vertical, it provides a huge revenue opportunity. Product updates. Industry-specific content.

Sales Management 29

Sales Management Account Based Marketing ABM Top of Funnel 29

SWZD

AUGUST 5, 2019

One key lesson was thinking of creative ways to give people the opportunity to engage with the brand – in this case with the help of models, actors and celebrities. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC. Profiling Customers by Use Case.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Heinz Marketing

AUGUST 30, 2021

It’s a business case where a seller learns these skills, and then they have to apply it in market where they select, plan, engage and create a real-life opportunity, and then defend it in a video case study, and then document their journey. To become certified in our program, it’s a simple process.

Ideal Customer Profiles 119

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 119

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. This could include blog posts addressing their pain points or case studies showcasing how similar companies have benefited from using your product or service.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

Terminus

FEBRUARY 22, 2018

10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Account-Based Strategy: Four Use Cases – Craig Rosenberg , chief analyst and co-founder at TOPO. ABM Case Study – Lars Christensen , VP of marketing at Snowflake Computing. Rob Israch , CMO at Tipalti.

Account Based Marketing 22

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 22

Heinz Marketing

NOVEMBER 11, 2019

Was your CMO involved? And albeit, there’s many use cases and many different types. So that strategy of the ABM was about let’s pick an industry and in our case we picked airlines as our first one and we decided that we were going to attack and focus ourselves and really go after airlines first.

Sales Management 69

Sales Management Top of Funnel Account Based Marketing ABM 69

Heinz Marketing

JUNE 7, 2021

We used a sales activity study to benchmark how and where sellers are spending their time, pinpointing places where we are maybe spending a little more time on non-direct selling activities than we would like. And it’s also why it is important for the CMO and your CSO to be so well aligned.

Forrester 119

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 119

Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Terminus

FEBRUARY 22, 2018

10 Lessons Learned for Account-Based Success – Sangram Vajre , CMO & co-founder at Terminus. Account-Based Strategy: Four Use Cases – Craig Rosenberg , chief analyst and co-founder at TOPO. ABM Case Study – Lars Christensen , VP of marketing at Snowflake Computing. Rob Israch , CMO at Tipalti.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 20

Terminus

APRIL 27, 2017

Our CMO, Jim Donovan, took over management of both marketing and sales. Terminus uses that data to automatically move the account into the next stage of the campaign, and then we can serve them content like a data sheet or a case study. What are some of Panasas’ other account-based marketing use cases?

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertising 38

LeanData

MARCH 24, 2014

Industry-Specific Accounts: An account-strategy that’s based on industry can be a great opportunity to leverage existing customer success use-cases and stories. Recent studies show that prospects are mostly interested in customer stories and solutions that are relevant to their specific industry.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Industry-Specific Accounts: An account-strategy that’s based on industry can be a great opportunity to leverage existing customer success use-cases and stories. Recent studies show that prospects are mostly interested in customer stories and solutions that are relevant to their specific industry.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Industry-Specific Accounts: An account-strategy that’s based on industry can be a great opportunity to leverage existing customer success use-cases and stories. Recent studies show that prospects are mostly interested in customer stories and solutions that are relevant to their specific industry.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

Outgrow

JULY 16, 2021

About our guest: Morgan Norman is the ex-Global Content Marketer at Ring Central, ex-SVP of Marketing & Chief Creative Officer at Zuoro and Netsuite, and ex-Chief Marketing Officer (CMO) at Copper. The Podcast – Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad, Morgan Norman. The Rapid Fire!

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

Moz

OCTOBER 1, 2020

Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. Vertical buy-in. Which leads us to vertical buy-in.

Ad Building 74

Ad Building Best Practices Case Studies Forecasting 74

Strategic-IC

SEPTEMBER 23, 2020

Share a case study? To learn more about Direct mail why not check out this interview our Agency CMO carried out with Alex Olley, C-founder of Reachdesk, our Direct Mail partner. There are so many use cases here that you could deploy as part of your ABM strategy. The same sector, vertical, business driver, pain, etc.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

The ROI Guy

MAY 4, 2006

Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] We see that many buyers invite multiple vendors in to provide different business cases and perspectives, then use the best analyses as their own justification to get economic approval.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. Better segmentation.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population. Thanks again.

Social Media 146

Social Media Media Webinar Metrics Marketing & Strategy 146

Heinz Marketing

SEPTEMBER 6, 2021

This week’s show is called “ Selling into the Public Sector: Strategies & Tactics that Wor k “ My guest is Adriel Sanchez , CMO at Newsela. So sub-vertical segmentation is very, very important. But even if they buy it, if people don’t want to use it, there’s not an ROI case there.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Moz

OCTOBER 18, 2018

Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. Vertical buy-in Which leads us to vertical buy-in.

Ad Building 49

Ad Building Case Studies Forecasting Budget Programs 49

Strategic-IC

SEPTEMBER 23, 2020

Share a case study? To learn more about Direct mail why not check out this interview our Agency CMO carried out with Alex Olley, C-founder of Reachdesk, our Direct Mail partner. There are so many use cases here that you could deploy as part of your ABM strategy. The same sector, vertical, business driver, pain, etc.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Heinz Marketing

FEBRUARY 5, 2018

Our guest this time was Ryan Bonnici , CMO at G2 Crowd. He is the new CMO at G2 Crowd. You’ve got companies that are high up on those list of top tech companies in Boston, top tech companies in Austin, top tech companies in the mid-market space, or certain industries and verticals. Today is no different.

Sales Management 50

Sales Management Top of Funnel Enterprise Management Work Management 50

SalesIntel

OCTOBER 17, 2024

As a testament to her success, Alicia is a four-time Forbes Most Influential CMO in the World recipient. Currently, she serves as the Global CMO for PwC, a leading professional services network with over 284,000 employees across 155 countries. She is passionate about creating value for customers, partners, employees, and investors.

Enterprise Management 52

Enterprise Management Marketing Analytics Tools Demand Generation Agencies Work Management 52

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. when selecting these accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. You can use various tools such as LinkedIn Sales Navigator, Crunchbase, Owler, ZoomInfo, DiscoverOrg, etc., to find companies that meet your criteria.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing & Strategy 52

Heinz Marketing

JANUARY 22, 2018

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries.

Marketing AI 60

Marketing AI Top of Funnel Work Management Enterprise Management 60