Measure Content Marketing ROI Easily Using This Effective Approach
Pam Didner
SEPTEMBER 13, 2022
It’s pretty plain because no bells and whistles have been added to liven it up yet…. Say, for example, management cares about new qualified leads. Here are two approaches you can use to measure the link between content and new leads. If you have a demand generation program with lead scoring, that’s even better.
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