Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Biznology

OCTOBER 15, 2015

Timing is critical in branding, and finding a gap in the marketplace that has relevance for unfulfilled, dissatisfied customers (jihadists, in this case), created the perfect conditions for jump-starting a new, powerful movement with a captivating brand image. Like this post? Sign up for our emails here.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Online Marketing Institute

AUGUST 17, 2018

The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. The third and last stage began at the start of the Olympian Games and featured 105 people on the Coca-Cola’s station. The venue also became the hotspot for the athletes and their fans.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Created by San Diego-based agency, i.d.e.a., First – they’re hilarious.

Case Study 136

Case Study Case Studies Studies Paid Search Agency 136

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. Watch on YouTube ). Here’s my conversation with Aaron. – Okay.

Case Study 48

Case Study Case Studies Inbound Marketing Studies 48

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Webbiquity

MARCH 28, 2023

Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Convince & Convert

MAY 2, 2012

YouTube video highlighting the Fight Hunger Campaign. Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment.

Case Study 121

Case Study Case Studies Social Media Studies 121

Moz

JANUARY 26, 2020

You can see the schedule for these Hangouts on YouTube here and join live, asking John a question in person if you want. One of the most underused resources in an SEOs toolkit (based on my opinion), are the Google Webmaster Hangouts held by John Mueller. You could always try John on Twitter too, but there’s nothing like video.

Case Studies 64

Case Studies Case Study Features Studies 64

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. What more needs to be said?

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

Content Standard

OCTOBER 6, 2014

“Mobile devices are gaining in popularity for certain types of online video production, especially for spontaneous videos produced for social media and YouTube sharing,” the report says. ” A case study of the ALS Ice Bucket Challenge can be very useful to brands trying to replicate that success.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.

Research 143

Research Loyalty Case Studies Communities 143

SnapApp

NOVEMBER 19, 2015

Their hashtag showed up in force on Instagram and Twitter — it was even a hit with vloggers on Youtube! Target’s team allows participants to invite a roommate to find common ground between two styles, even making room for budding friendships.Target’s marketing team optimized the campaign to excel in social media channels. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

SEPTEMBER 16, 2020

Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Stories are an excellent way to package case studies down into bite-size snippets. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

MAY 10, 2023

Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme. The agency’s website should have sufficient testimonials and case studies that show continued success. This shouldn’t be hard to do.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Adobe Experience Cloud Blog

JANUARY 18, 2011

Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. They now own their process.

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

ClickZ

JANUARY 12, 2024

Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form. Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Contently

FEBRUARY 8, 2022

If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. Adding reviews and case studies to your website can have a positive impact on your SEO. Having those videos on YouTube can also help you rank for certain keywords.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

ClickZ

FEBRUARY 8, 2021

Channable’s retail automation offerings have had positive results for their clients, per the following case studies that provide an overview of how two companies leveraged feed automation and retail PPC management. Case Study #1: Product Feed Management Tool. Case Study #2: PPC Platform Management.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. This should be front and center in an influencer media kit.

Media 93

Media Viral Marketing Case Studies Youtube 93

Convince & Convert

APRIL 8, 2015

Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

ConvertKit

DECEMBER 12, 2021

Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their 47,000 YouTube followers and 10,000 email subscribers each week.

Youtube 79

Youtube Automation Landing Pages Leads 79

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94