Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? How to comply: Get permissions.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Webbiquity

JANUARY 17, 2020

Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. How can GDPR be good for email marketing campaigns?

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. By categorizing subscribers, brands can easily send relatable emails to each type of user.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Collect permissions before you send.

Marketing AI 94

Marketing AI CAN-SPAM Deliverability Webinar Metrics 94

Litmus

MARCH 8, 2021

In the same screenshot above: When someone downloads an ebook or other content from Litmus, there’s an unchecked box to get on our email list. But signing up for emails is optional —you can always download the ebook without subscribing to our emails. All major email laws, including CASL in Canada and CAN-SPAM in the U.S.,

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button.

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

SendX

APRIL 26, 2021

This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. What’s the best way to grow my email lists?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. The mailing list is not segmented.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. The mailing list is not segmented.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. What Is Permission-Based Email Marketing? Why Permission-Based Email Marketing Matters.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. This is not one of those articles.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Hubspot

MAY 15, 2019

In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. And, similar to a suspension, mailbox providers will filter their messages to the spam folder or block them altogether. Clean your email lists on a regular basis.

CAN-SPAM 100

CAN-SPAM Deliverability Domain Trigger Marketing 100

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email. Infrastructure.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Webbiquity

JUNE 1, 2021

While audience behavior can reveal potential successful topics, you need to know how you design your content. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. You can easily access the finished, subtitled videos and publish them. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Outgrow

APRIL 18, 2024

But if you’re willing to put in a little extra effort, there’s a good chance you can skyrocket those open rates. And when we say extra effort, we don’t mean emailing your entire contact list. This heightened engagement can lead to higher click-through rates (CTR) and increased interaction with your emails.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Vision6

JUNE 1, 2021

But unfortunately, this data can be used for good and evil. The misuse of personal data in the past has prompted recent crackdowns on how data can be collected, stored, and used. . By tracking online behaviour, google builds a profile of users interests so they can serve them highly targeted ads. What is CPRA?

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — So, what can you do? It’s pretty easy for inbox providers to decide that emails talking about losing weight and making money (for example) are likely spam. Tips: Use good list management practices.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Circle Studio

JUNE 21, 2018

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Here are 8 tips that can help you improve your email marketing deliverability. Perform proper list maintenance. Likewise, don’t take advantage of your subscribers.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Marketing Graham

OCTOBER 20, 2020

‘ If you can prove you have a legal right to store a person’s full name and email address, the next thing to do is prove you have the right to send them an email. name@hotmail.com or name@privateEmail.com) you will need their permission (opt-in) before you send the email. That’s governed by PECR.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Smashmouth Marketing

OCTOBER 1, 2021

And the first step to getting there is making sure you have a clean list. Figure out what is the most cost-effective means for you, and don’t treat these as a one-size-fits-all list of solutions. Things that can live on their desk and be subconscious reminders of your service or product are strong options to include in these packages.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

SendX

MAY 24, 2021

In this day and age, no one can afford to ignore cyber threats. An email can also contain malicious links and attachments that install malware and ransomware. It comes in the form of a simple TXT record in the DNS records with the list of email addresses that have permission to send messages from your domain.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

In this day and age, no one can afford to ignore cyber threats. An email can also contain malicious links and attachments that install malware and ransomware. It comes in the form of a simple TXT record in the DNS records with the list of email addresses that have permission to send messages from your domain.

Phishing 195

Phishing Domain Deliverability Validation 195

RebelMouse

OCTOBER 21, 2022

The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. u201cToday we released the October 2022 spam update. Find out more about spam updates at [link]. What Does Google Consider Spam? How Do I Protect My Site From Spam?

Google 52

Google Enterprise Management CAN-SPAM Lead Scoring 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Create your list.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Biznology

MAY 22, 2017

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Most EU prospecting data—email and direct mail lists—already include opt-in permissions. The General Data Protection Regulation is something we cannot ignore. Linnette J.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Now it’s a common practice.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign , you need to have an email marketing database. Why is a Healthy Email List Essential to Your Business?

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

ConvertKit

AUGUST 4, 2020

In episode 10 of the Deliverability Defined podcast, Melissa and I are joined by deliverability expert Lauren Myer to discuss list validation and deliverability best practices: Meet Lauren Myer. Kickbox has been traditionally known as a reputable list verification company. What is list validation?

Validation 58

Validation Deliverability CAN-SPAM Sales Qualified Leads 58

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. Instead, don’t buy email lists and start using double opt-ins.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Predictive Response

AUGUST 15, 2020

How to Avoid Your Salesforce Email Going To Spam. Email marketing can be a great way to get leads for your organization unless you have every Salesforce email going to spam. Ideally, there are two parties that can determine whether your emails will end up in the spam folder.

CAN-SPAM 52

CAN-SPAM Opt-out Opt-in Marketing Management 52

PureB2B

MAY 30, 2022

Can you imagine the future without email? The first is that email marketing is the default form of permission marketing. Seth Godin defines “permission marketing” as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them”. That’s rather hard to picture.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. Instead, don’t buy email lists and start using double opt-ins.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Optinmonster

APRIL 27, 2021

Do you want to learn how to prevent spam registration on WordPress? But when you’re fighting against spambots and fake registrations, it can feel even more discouraging. That’s why, today, we’re going to share 3 surefire methods for protecting yourself against spam registrations in WordPress.

CAN-SPAM 67

CAN-SPAM Click Rate Deliverability Sales Qualified Leads 67