ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #2: Subject lines and open rates. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. The average email open rate is 46% to 50%. Click-through rates average 2.6%

Marketing Budget 82

Marketing Budget Marketing & Strategy Marketing Strategy Planning 82

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

SendX

NOVEMBER 8, 2019

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Fortunately, there’s plenty you can do to push that figure higher – a lot higher. After all, how often do you open letters addressed to “The Resident at.”? Here’s how. I know I don’t.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

SalesIntel

MAY 10, 2021

As a result, it guarantees that the deliverability and IP integrity are not jeopardized by repeated sends to addresses that no longer exist. This is done to protect your email deliverability and IP integrity from being harmed by frequent sends to inactive email addresses. Soft bounces = temporary deliverability failures.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. They also remove known spam traps.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Atomic Reach

OCTOBER 29, 2018

However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails. As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Litmus

MAY 26, 2021

Trying to stand out in the crowd can be overwhelming. Here are seven principles to follow to make sure your email is the one that gets opened. Measure baseline open rates and test different timings to optimize open and click-through rates. find an email hosting provider, like HubSpot , with timezone support.

Brand Identity 113

Brand Identity Branding Trigger Marketing Mobile Marketing 113

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Reports and Analytics Dashboards.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Once you define a goal for your email sends, you can define success and build a list to make that happen. 2) Have a goal for each email before you press “send.”.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

The Lead Agency

AUGUST 6, 2018

According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Which strategies can I employ to improve the quality of my email marketing? Each of these strategies can be employed as often as you need, and translate to most campaigns. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

Bluetext

AUGUST 13, 2021

One of the most challenging aspects of email marketing is the subject line — this is the hook that entices a user to either open your message, or ignore it entirely. When your inbox is being constantly flooded with marketing emails it can become second nature to simply ignore or mark a promotional email as spam.

Email Marketing 26

Email Marketing CAN-SPAM Paid Search Agency Deliverability 26

Heinz Marketing

FEBRUARY 22, 2023

We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. Follow along each month and optimize your email deliverability from the ground up. But first – Ground Zero You may be told to increase open rates. so that you can understand where you are today. Let’s get started.

Deliverability 101

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 101

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is kind of like spam's risk-taking b ut law-abiding cousin. Email deliverability experts can be so clever, huh? We're crazy, right?

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

BuzzSumo

MARCH 21, 2017

As you can see from this research provided by Boomerang, this is no small amount, either. This probably isn’t breaking news to you, but it turns out that Mondays can make people a bit grumpy. They can also make people less receptive to your email. As you can see, emails as long as 200 words won’t hurt you too badly.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021). every year.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. So, let’s explore the processes behind deliverable emails and proper time management. The same thing can be said about emails. Sometimes, your sales templates make your conversion rate skyrocket. Wednesday.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

SendX

MARCH 18, 2021

Event Management, Deliverability. The best part is you can go back to the older versions which comes in handy quite often. With Sendinblue’s Email Send Time Optimisation feature you can schedule a campaign, using which, the emails will be automatically sent at the most suitable time for each individual, based on their past activity.

Marketing Management 364

Marketing Management Budget Programs Email Marketing B2B Marketing 364

SendX

OCTOBER 8, 2020

Mailchimp has a free plan which can help you get started. These can help you save time with syncing data, files, order etc. You can spend comfortably: If you don’t mind spending $50/mo for about 2.5K Intuitive UI, responsive templates, high deliverability. 3) HubSpot Email Marketing. Best deliverability.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. Saw Hubspot on your website.” How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Deliverability Rate : This figure tells you how many emails in your campaign successfully arrived in the recipient’s inbox. Improving Email Deliverability.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Source: Hubspot Buying third-party subscriber lists or signing readers up without their consent.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

JUNE 2, 2014

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. But there''s lots of ways you can get creative here. Tip #3: Avoid SPAM Triggers. What do you see?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 26, 2014

This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name. You could also be mucking up your deliverability score by buying lists, which will affect the success of your email marketing long term.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Moving a message from spam to inbox. Opening an email but not clicking on the links within the email. HubSpot Experiment.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Hubspot

JULY 2, 2014

Hi, I’m Bryan with HubSpot. In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #3: Images.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. The list of ESPs one can choose from these days is long. HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. What about open rates?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Only B2B

AUGUST 17, 2023

open rates , a stark contrast to the 13.1% rate for non-personalized emails. A study by Sirius Decisions reveals that aligned content can boost conversion rates by 72%. The Power of Subject Lines and Open Rate Optimization : The subject line is your gateway to engagement. uplift in click rates.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Hubspot

MAY 29, 2014

If you don’t regularly clean your email lists to ensure everyone you email has a valid email address and actually wants to receive your stuff, here’s what you can expect to happen: People will ignore, delete, or mark your emails as spam. Your deliverability and sender score reputation will decline.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. You can create eye-catching and effective forms without any technical knowledge. And the best part?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Hubspot

JANUARY 16, 2012

This will not only help keep you out of the clinker, it will help improve your sender reputation, email deliverability, and open and click through rates. Remove those who are bouncing or marking you as SPAM, and enter the disinterested recipients into a reegnagement campaign. If the results are dismal, say goodbye.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28