Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. We don’t spam. If people opt out, we respect that.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

Work Management 202

Work Management Marketing Management Email Marketing Service 202

SendX

JUNE 12, 2020

As a smart marketer, you should be taking drawing insights out of that data and taking actions. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. You can calculate it weekly or monthly.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Here are three principles I developed over my decades in the email industry that should guide your frequency planning: Higher frequency can generate more revenue when done mindfully.

Click Rate 106

Click Rate Budget Programs Case Studies Open Rate 106

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Valasys

OCTOBER 10, 2023

By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. but can include anything that is relevant to the niche, depending on the industry and customer.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Below are the top metrics you can glean from JangoMail’s real-time reports: Delivery Status Delivery status helps you track the status of each message you send.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. Email automation tools can help you keep you in compliance with CAN-SPAM laws too.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! We’ll cover how to improve conversion rates for each part. With that said, let’s take a look at some of the best email marketing tips that you can start using right now. Ready to convert more visitors to customers? Give OptinMonster a try risk-free now!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. Tap into them!

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Vision6

JULY 5, 2023

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Sharpspring

APRIL 5, 2021

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Bounce Rate – The rate at which emails don’t make it to the inbox because the email address provided was undeliverable. Don’t worry! There are two categories of bounces: hard and soft.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Tiecas

OCTOBER 30, 2023

In this post, I’ll talk about how manufacturers, distributors, and engineering companies can use industrial email marketing to engage with their target audience, maintain top-of-mind awareness through long sales cycles, and build stronger relationships with their customers. So, don’t overlook the importance of email list hygiene.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

LeadSquared

AUGUST 12, 2019

Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

ConvertKit

DECEMBER 3, 2019

The great part about delivery is that it can be very easily measured! ConvertKit maintains a system-wide delivery rate of over 99%. Later in this post, I’ll talk more about what ConvertKit does to maintain a healthy delivery rate. At can place the email in the inbox, spam folder, trash, or even just drop it into thin air.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

Vision6

JUNE 4, 2023

With the right email strategy, you can deliver highly personalised and engaging content to each consumer’s inbox. By implementing these proven marketing strategies and leveraging crucial insights, your business can drive long-term success with precision and efficiency. A key example of this strategy can be seen in this email.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. But how do you choose from the multitude of options out there? Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy. It’s too easy to keep your email metrics out of sight and out of mind.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Your email marketing analytics will tell a story through a series of statistics that can be tailored to any email broadcast, campaign, or sequence. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy. It’s too easy to keep your email metrics out of sight and out of mind.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

LeadSquared

MAY 16, 2019

Though it may seem complicated and time-consuming, a well planned out marketing campaign can significantly boost your revenue. The more precise your goals, the more success you can enjoy. Once you know this, then you can focus on what you need to do to build it or expand your audience further. How do you build this?

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Ontraport

NOVEMBER 4, 2019

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. Get them to fill out a form with their contact information so that you can begin reaching them via email or phone call.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. In order to crush demand gen this year and stay out of trouble in the process, here are some things you should know about and integrate into your strategy. Image source.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. In order to crush demand gen this year and stay out of trouble in the process, here are some thing you should know about and integrate into your strategy. Image source.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SendX

MARCH 23, 2021

1) Bounce Rate Bounce rate signifies the percentage of emails that don’t land into the inbox of recipients. There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. The choice of not being in the email list is called an opt out.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

SendX

APRIL 22, 2021

According to studies, personalized email messages have a much higher click-through rate (14%) and an increased conversion rate (10%). However, there are certain practices for optimizing your email copy that will help you get more engagement and boost conversions. Source: Moosend 9.

Newsletter 237

Newsletter Practices Best Practices Deliverability 237