Digital Marketing World Forum

MAY 16, 2019

Rather than fitting an entire brand message into a 30 second television commercial or a two minute YouTube video, brands can deploy their message over a variety of executions. That means a story could begin in a Facebook post, develop in an Instagram story, and be resolved in a YouTube clip.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel. Image courtesy of TheVerge.com.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Rain: The Growth Agency

JANUARY 29, 2021

With a legacy as Big Game Weekend’s most in-demand and buzzed about event, Shaq’s Fun House returns in 2021. Mercari has also committed to airing a spot within the televised broadcast of the Big Game. to exchange items no longer being used, with a marquee sponsorship opportunity in a streaming event ahead of the Big Game.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Vidyard

JANUARY 29, 2015

Budweiser and the #BestBuds Last year your Facebook feed was likely inundated with people posting an adorable video of the type of bond that can only exist between a golden lab puppy and a Clydesdale horse. Assuming the video was posted at the stroke of midnight on the 28th, that’s just over 186,000 views per hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. A search for “snuggie parody” on YouTube yields 1,440 results.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

readwrite

APRIL 17, 2013

Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. According to a report in Ad Age, the social media giant wants to offer at least four separate full-screen video ads every day. Television advertising in the U.S. What are the odds of that? Women under 30.

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Bluetext

MARCH 8, 2018

But Hootsuite rose to immense popularity by playing off a popular theme, the HBO television series “Game of Thrones.” It created a video called “ Game of Social Thrones ,” using graphics and music similar to the television show to demonstrate its capabilities. Instead, GoPro focuses on its users.

Marketing & Strategy 20

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Management 20

Hubspot

SEPTEMBER 26, 2014

In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. The video has been viewed more than 13 million times as of September 26, 2014, and the iPhone/iPad app was downloaded by more than 250,000 people within the first four days of its release. Brand: Volvo.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement. She seemed especially excited by video’s potential to tell a story and spur new engagement.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

NOVEMBER 4, 2011

Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. Samsung Televisions. Samsung Televisions does a great job of integrating a contest into its page. The 15 Best Facebook Pages You've Ever Seen. Burt's Bees. Clarisonic.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Hubspot

JULY 12, 2014

Nike probably did a better job of using social to drive awareness to it, the story and video is a bit more shareable and entertaining -- and they have twice the views compared to Adidas. Soccer has been growing in popularity, and the phenomenal amount of buzz that came from this event will have repercussions for years to come.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

OCTOBER 18, 2023

Connected TV, commonly abbreviated as CTV, is a term that has been buzzing around the advertising industry for a while now. In its simplest form, CTV refers to any television that can be connected to the internet. The rise of streaming services like Hulu , Roku, and YouTube TV has also contributed to CTV’s popularity.

Paid Content 52

Paid Content Advertisements Advertising Amazon 52

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. You can’t shove it down their throats on a television commercial anymore. Scott : I heard YouTube makes video viral. ” Yeah. ” Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Turn the “how to” blog posts into short videos 14. When speaking or presenting, record it on video and upload it to company YouTube channel.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

readwrite

JUNE 11, 2012

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking. It’s still too early to declare that the television ad is dead.

Television marketing 40

Television marketing Social Media Paid Search Agency Cable 40

Optinmonster

DECEMBER 3, 2023

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. Watch a video? They want a behind-the-scenes glimpse of your business on Instagram. Complete a contact form ?

Top of Funnel 102

Top of Funnel Conversion Rate Conversion Cross-Selling 102

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Include photos or even a short video. link] Sarah Lyons One thing I love using on Facebook that no one else has matched is the ability to tag images, videos, and posts.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Single Grain

JULY 19, 2019

YouTube has 1.9 Since Facebook and YouTube announce when a brand goes “live,” Wix's video teaser got 3.2 million Facebook follows and 50,000 YouTube channel subscribers. Since Facebook and YouTube announce when a brand goes “live,” Wix's video teaser got 3.2 billion users. Instagram has one billion users.

Social Media 106

Social Media Media Top of Funnel Banners 106

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. The bartender approaches, and asks if I’d like to hear the TV.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ). Digital Buzz Blog ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Eric : Yeah, the annual letter or the video that’s on the commercial or whatever?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Vidyard

APRIL 9, 2014

We arrived Friday afternoon to the buzz of the city preparing for the main ceremony taking place on Sunday evening. When you think about it, the Junos are also using online video in a great way to bring fans all the action on demand too. Ian and I had a blast and we’re very proud to power the awesome Junos videos!

Advertising Agencies 50

Advertising Agencies Television marketing Youtube Blast Campaigns 50

Content Standard

FEBRUARY 3, 2017

The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. It’s especially true for buzz generated by Super Bowl ads. It hired actress Anna Kendrick, who jokes in the video that she isn’t “beer-commercial hot.” Publish Your TV Ad Online.

Paid Search Agency 40

Paid Search Agency Ads Brand Identity Branding 40

Hubspot

NOVEMBER 7, 2016

It included videos that maintained the company’s playful brand voice while touting the new message, “Without a heart, it’s just a machine.” Use your rebrand as a way to create buzz within your industry. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. 2) LaCroix.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Vidyard

MAY 8, 2014

As millions of television fans were gearing up for the launch of the fourth season of Game of Thrones, the team at HootSuite was busy preparing an amazing video marketing campaign. The most amazing part of this video is that it serves the larger purpose of promoting viewers to view the associated infographic.

Television marketing 50

Television marketing Landing Pages Youtube Social Networks 50

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 13, 2017

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 58% of consumers follow brands on social media.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

NOVEMBER 2, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement. She seemed especially excited by video’s potential to tell a story and spur new engagement.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

OCTOBER 28, 2019

If your company wants to focus on building trust with a target audience, you could consider a video marketing strategy that offers viewers transparency into the inner-workings of your business. to start live streams of themselves playing all sorts of different video games. In a Gold Clio-winning 2018 video called Big Mac vs. Big Mac.,

Paid Content 60

Paid Content Campaigns Planning Paid Search Agency 60

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. Also noted: • One in four Americans watches a YouTube video every day. • Who is actually consuming all of this content?

Paid Content 100

Paid Content Social Media Statistics Research 100

Digilant

JANUARY 31, 2019

This year, companies are reserving $5 million for 30-second television spots. Last year’s Super Bowl delivered an ad revenue of $115 million from pre- and post-game television advertisements. On YouTube, Super Bowl ads were viewed 16% more times than they were in 2017 and accessing these videos via living room devices, (i.e

Buyer Need 40

Buyer Need Allocation Television marketing Media 40

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. Making money from YouTube video is not a new concept.

Youtube 52

Youtube Advertising Agencies Multi-Channel Television marketing 52

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. Making money from YouTube video is not a new concept.

Youtube 52

Youtube Advertising Agencies Multi-Channel Television marketing 52

Hubspot

APRIL 5, 2017

Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date. By the time the videos had stopped filling newsfeeds around the world, the campaign had raised more than $220 million for ALS organizations worldwide. Screen Capture from DWTD on YouTube. But overall A.L.S.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78