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5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients

BenchmarkONE

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company? Expand Their Reach.

SMB 57
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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40
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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products.

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Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity

B2B Small to Mid-Sized Businesses (B2B SMB). • Post on Google Buzz. Nominations can be submitted in 10 categories: • National / International B2B Manufacturer (includes software developers). National / International B2B Services. • B2B Organizations. Business Schools. • B2B Trade Associations. • B2B Publications. • B2B Twitter App.

Twitter 100
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Account-based measurement – easier said than done!

6sense

An account-based orientation still works for SMB targets. At some point I feel ABM is almost a buzz word and just means good marketing – ABM to me now is just practically all my marketing. I don’t think ABM means going away from MQLs. I think people are too quick to want new acronyms. John Graff ). We report on both funnels.

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The Beginner's Guide to Customer Targeting

Hubspot

A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. Whether you work at an SMB looking for a more solid way of connecting with customers or a large business, customer segmentation and targeting is an excellent way to delight your customers.

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9 Tools for Better Market Research

BenchmarkONE

SurveyMonkey has been around since the nineties, and it’s used by businesses from enterprise to SMB. Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. Image courtesy of SurveyMonkey. #2: 2: SurveyMonkey.