Walker Sands
OCTOBER 23, 2023
Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But several common threads ran through them all.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?
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Marketing Insider Group
MAY 13, 2024
What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? yearly rate.
Buffer
FEBRUARY 21, 2023
When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.
Webbiquity
JUNE 20, 2011
It’s more of a place to interact with peers than to engage prospects. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).
markempa
JUNE 16, 2005
« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.
Hubspot
MAY 24, 2017
Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed". These days, the phrase "content is king" still holds true (to an extent). No longer is it about having content in spades, it's all about quality.
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