Content Standard

JULY 28, 2015

Amazon scored big with its July 15th Prime Day anniversary sale, but the negative implications of that marketing campaign may be yet to come. The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.”

Amazon 40

Amazon Campaigns Buzz Marketing & Strategy 40

Writing on the Web

AUGUST 26, 2010

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Post on Google Buzz. The Brain Science of Online Persuasion. 4 Time-Saving Tips for Social Media Marketing. 3 Biggest Challenges for Online Content Marketing? What’s in it for them? Share this on del.icio.us.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

SnapApp

JULY 10, 2018

As a result, its blog content focuses primarily on how to build better relationships with customers, as well as how to drive leads across platforms to create brand loyalty. Here, readers can learn how to spearhead growth and optimize their awareness campaigns through a mixture of tried-and-true methods and innovative marketing strategies.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Buzz Marketing for Technology

NOVEMBER 15, 2013

Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. So to help CMOs master their online customer experience, I have outlined five surefire rules they should follow to get customers to respect, trust and spend more dollars more often with them across multiple channels.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Valasys

SEPTEMBER 21, 2021

User-generated content is synonymous with trust and customer loyalty and can help you bring cold leads around and convert them more easily. This is true for all demographics and audience profiles since people inherently trust other people’s recommendations more than they trust corporate marketing content. WhatsYourName – Starbucks.

Social Media 52

Social Media Examples Campaigns Media 52

SnapApp

JULY 10, 2018

As a result, its blog content focuses primarily on how to build better relationships with customers, as well as how to drive leads across platforms to create brand loyalty. Here, readers can learn how to spearhead growth and optimize their awareness campaigns through a mixture of tried-and-true methods and innovative marketing strategies.

Training 48

Training Demand Demand Generation Agencies Planning 48

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&# Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

MAY 29, 2013

For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The phenomenon of big data certainly comes with big promise. Don’t do that.). 2) Align big data goals with your individual business goals.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Parse.ly

SEPTEMBER 26, 2022

They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received. It helps you analyze content to see what’s gaining buzz in your industry. See more resources and how to get started. BuzzSumo is a social media research tool.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Parse.ly

APRIL 6, 2020

They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received. It helps you analyze content to see what’s gaining buzz in your industry. Usability analytics tools are specialized tools that let businesses analyze what users do on a page.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

MLT Creative

SEPTEMBER 8, 2010

If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. September 28, Email Marketing Atlanta, GA: AiMA kicks-off its Email SIG series with an open forum to take questions ranging from Email 101 to graduate-level.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Hubspot

AUGUST 4, 2010

Location-based services often function as a publicly facing loyalty program for businesses. Instead of scanning a loyalty card at a cash register, users check into a store and tell all of their friends they are there. Marketing Takeaway : Location is an important layer of data in our growing online marketing machines.

Social Media 28

Social Media Trends Social Marketing Planning 28

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Go Beyond SEO

APRIL 11, 2024

These activities not only create a buzz around your brand but also incentivize customers to follow and engage with your social media accounts regularly. Remember, the key is to remain consistent, stay active on social media, and adapt to the ever-changing landscape of online marketing.

Social Media 78

Social Media Media Business Ideal Customer Profiles 78

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

seo.co

OCTOBER 20, 2021

Inbound marketing, content marketing , and SEO have slowly morphed into one interchangeable, composite strategy. In order to increase website traffic, improve search engine rank, or build customer loyalty, you need to incorporate all the elements of a solid inbound marketing campaign. Email Marketing as Content Promotion.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. So, what exactly is account-based marketing and why are businesses jumping on the train? Improved ROI and better customer loyalty.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. The reviews business will be transformed by geo-location.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Even before online marketing existed, businesses would display and share testimonials from their customers on-site in their businesses.

Business 134

Business Webinar Metrics Skype Case Study 134

Hubspot

SEPTEMBER 12, 2019

To pull his target market, Luis starts a blog on his app’s website, runs specialized and high-traffic social media campaigns, and focuses on differentiating his brand. To amp up his pull marketing strategy, Luis focuses on SEO for his online marketing to make his system discoverable to his target market.

POS 78

POS Paid Search Agency Word of Mouth Marketing & Strategy 78

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Post on Google Buzz. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Customer Experience Matrix

DECEMBER 21, 2011

The focus is online marketing (remember that Adobe owns Omniture, Day Software, Demdex and now Efficient Frontier) but the survey is especially interesting because it asked about adoption, value received, and effort required. Or maybe they're mostly Web marketers who aren't really all that familiar with it.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120