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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

These insights can be as simple as human wants/needs, geolocation, and basic demographic information, to more specific insights such as buying intent and even behavioral patterns. For a more in-depth look at personalizing PPC campaigns, I suggest this guide from Larry Kim. Here’s an example: a user visits Harry’s site through search.

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Where to begin with privacy: Friday’s daily brief

Martech

Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. The intention was to help searchers better understand what a page or site is about from the title, but many examples we’ve seen have shown the exact opposite.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. DK) B2B marketers can capitalize on social engagement data to better understand a potential buyer’s needs, interests, and intent.

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15 Data-Driven Landing Pages Built to Convert

Directive Agency

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. Below are 15 different examples of highly-effective PPC landing pages. This is due to the psychology behind the offer, messaging, and overall design of the page.

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What Is Buzz Marketing?

Single Grain

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Central to this model is the PPC funnel — a powerful framework that guides potential customers from their first click on an ad to the final stage of making a purchase.