Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. Here’s how it works: People come to PitchEngine to get the word out about something. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 5, 2010

Intentional? It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. link] david horne digging the overall look of Option 2.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

The use of 8-word search queries grew 22% in the past year alone. Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] link] jeff_molander Hi, Jay… I'm not questioning your intent and appreciate anything that's actionable. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 21, 2010

However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media. IANAL, but I want to share a few other areas that people should know: * Libel/Slander – Just make sure everything is truthful and accurate.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Single Grain

FEBRUARY 24, 2020

Maybe even taking it outside of the digital realm via word of mouth. For Hotjar, the payoff was a solid guide and lots of the vital word-of-mouth buzz that we all seek during our first days of promoting something. Participants put in the time and effort to review the guide and give their feedback.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It was FREAKY. link] Jason Baer Thanks so much.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Single Grain

FEBRUARY 24, 2020

Maybe even taking it outside of the digital realm via word of mouth. For Hotjar, the payoff was a solid guide and lots of the vital word-of-mouth buzz that we all seek during our first days of promoting something. Participants put in the time and effort to review the guide and give their feedback.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 11, 2010

It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. As a friend told me recently, “not many people would intentionally blow up a great situation in the hopes of finding a better one.&# Traveling mercies to you and yours.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. That certainly was not my intention. I'm not disagreeing with your analysis, because you obviously know what you're doing…I'm just wondering if this sends the right message. link] jaybaer I appreciate the comment Nathan, and I'm sorry if you felt I was being elitist.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. power to the people ? power to the people ? power to the people ?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). SEM & SEO & PPC & CTR. Post on Google Buzz. , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc. It’s a constant. The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. . sahmreviews Awesome article. link] [link] G.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. . sahmreviews Awesome article. link] [link] G.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Social media buzz. The brand mentions, inbound links, and social buzz this would generate could be valuable for your business.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. Because we are working faster, longer, and more intensely, and the time for friends and family falls by the wayside. Technology I’m a gadget guy.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes. The actual reach of Twitter is actually double the user base.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120