The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Buzz Marketing for Technology

SEPTEMBER 22, 2010

Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. But these metrics aren’t tied in any way to ROI and sales. Posted in eCommerce Optimization Personalization.

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Personalization Forrester eCommerce Ideal Customer Profiles 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Directive Agency

FEBRUARY 22, 2019

Why is Database Marketing Important for ROI? Proving ROI when top-of-funnel leads convert to sales-qualified opportunities in 30, 60, 90+ days can be challenging mountains to climb. How Does Leveraging Databases Help Drive ROI? Analyzing lead lifecycle data for specific accounts in CRM systems to measure ROI for your campaign.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. At this conference, there are also many questions about ABM, in fact, there is a lot of ‘buzz’ surrounding this topic.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Michael Brenner ’s The Content Formula : Calculate the ROI of Content Marketing & Never Waste Money Again. Shana Hyder ’s The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 23, 2012

There is a lot of buzz in the Twittersphere about #mus12. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. by Dayna Rothman What a packed day here at the Marketo User Summit! We are trending in San Francisco. OK, back to the conference. Sounds complex right?

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Let me explain …. Email this to a friend?

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

markempa

AUGUST 30, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Buzz Marketing for Technology

JULY 28, 2010

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Send this page to Print Friendly. Email this to a friend?

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

OCTOBER 31, 2011

As a result, CIOs are financially focused, with over 90% requiring ROI proof for any new projects. Proactively help CIOs recognize higher ROI projects and proactively acquire budgets to fund these rewarding proposals. A little more than 1 in 3 sales professionals are indicated as well prepared.

Marketing Management 40

Marketing Management Allocation Gartner Marketing Proposals 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Share it on StumbleUpon Share this on Technorati Buzz up! Post this to Posterous Stumble upon something good?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Buzz Marketing for Technology

JUNE 27, 2008

Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. IT Best Practices and Business Alignment.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40