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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( 95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. Digital Buzz ). Digital Buzz ). Research Gate ). Conductor ).

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8 marketing campaign ideas that customers will engage with

Sprout Social

” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Keyword research. Create buzz with a contest or giveaway. Impressions.

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7 of the Best Facebook Live Videos We've Ever Seen

Hubspot

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it.

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Conducting Brand Research: Whose Perspective Should You Get?

Hinge Marketing

Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. We know that brand research is important, but whose perspective do you need? SEE ALSO: Cost and Benefits of Market Research. In today’s business world, everyone is connected. Are you a startup with a clean slate?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Mari Smith Mari Smith is known as “the Queen of Facebook.”

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Using the scientific method to test digital marketing strategies

ClickZ

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. 1) Ask a question and research.