What Is a Whitepaper? [FAQs]
JUNE 27, 2014
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. What Are the Industry Standards?
Creating Digital Content for Industrial Marketing
Industrial Marketing Today
DECEMBER 1, 2011
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Remarkable: ask yourself—if I were on a buying team that was evaluating my product or service, is this a piece of content that I would feel inspired to pass along to other members of the team? There are several ways to find the key influencers in any industry.
How to enhance information absorption for your white paper?
MARCH 11, 2010
Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. White Paper FAQs.
7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
MARCH 16, 2012
The news section of a website is often found under the 'About Us' portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. Combine your press releases , event information, company and product updates, awards received, and company news in a rolling feed.
29 Content Strategy Offers Ideas You’ve Never Dreamed Of
AUGUST 27, 2013
Collecting contact information to build your email list has gotten significantly more difficult as both email platforms and consumers have become hyper-sensitive to being spammed. Image credit: Chanpipat/freedigitalphotos.net. FAQ Lists.
Using Content to Move Prospects Forward in the Sales Cycle
Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.
The Biggest Challenge in Creating and Marketing White Papers
JULY 15, 2010
How should marketers solve this informational need? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. White Paper FAQs.
How to write lead generating white papers?
SEPTEMBER 9, 2010
Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. prospect's) questions and concerns at a specific stage in the buying cycle.
The White Paper Question: To Gate or Not To Gate?
MAY 6, 2010
Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. White Paper FAQs. How should marketers leverage content?
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.
Killer Questions to Ask Before Starting a White Paper Project
NOVEMBER 23, 2010
How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Lower Cost , you should focus your primary content on the specific aspects that reduce operating costs within the production/development cycle.
ClickInsights: What is the ideal length of a white paper?
FEBRUARY 4, 2010
How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 2 – Introduction/Industry Dynamics. White Paper FAQs.