Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. Search Engine Journal ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing?

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Marketing Management 101

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. Gather Intel and Align Content.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Hubspot

MAY 7, 2021

As a marketer, you know how many avenues there are for your prospects and customers to interact with you throughout the buyer’s journey. PPC, your website, email campaigns, social media) and touchpoints (e.g. specific ads, blog posts, social media posts, emails). These avenues refer to channels (e.g.

Marketing Attribution 99

Marketing Attribution Multi-Touch Attribution Lead Ranking Top of Funnel 99

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. But have you ever considered using SEO practices for, say, informing marketing decisions?

SEO 99

SEO SERP Buyer's Journey Lead Scoring 99

Square 2 Marketing

OCTOBER 31, 2023

Inbound marketing is a methodology for attracting prospects to your company, engaging them with content and nurturing them until they are ready to interact with your sales team. However, inbound marketing has changed a lot since HubSpot introduced it in 2006. People who knew it back then might not recognize it now.

Inbound Marketing 84

Inbound Marketing Paid Search Agency Hubspot Marketing Prospects 84

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Buyers are unlikely to respond to cold outreach.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Early on, buyers are curious.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. Driving Value With Video Across the Buyer's Journey.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

SmartBug Media

DECEMBER 14, 2018

It's days like these that allow us to provide the best experiences and results for our clients, and help us grow individually into the best marketers, web developers, designers, copywriters … that we can be. In the inbound methodology, every aspect of marketing and sales is connected.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. Your problem might not be the content you're posting, but how you're executing and promoting that content. That would entice a millennial to check out your content. This also goes for social media tools — 90% of millennials use social media.

eCommerce 88

eCommerce Peer-to-peer Statistics Thought Leadership 88

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. The video can be played in-line alongside the rest of your awesome content on the page.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Hubspot

OCTOBER 26, 2020

Once a contact is classified as an SQL, make sure there are stages that reflect the buyer's journey during these sales-focused discussions. Check out these tips from some of HubSpot's top salespeople. This emphasis on looping in the right people sooner paid off by sending more qualified prospects through the pipeline.

Hubspot 88

Hubspot Enterprise Management Classified Ads Pricing 88

Hubspot

JANUARY 16, 2020

Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype?

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

SmartBug Media

MARCH 24, 2022

As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. A conversion path is the strategically outlined journey that inbound marketers create to attract visitors to a website and convert them into a lead. We need to guide them.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Golden Spiral

APRIL 1, 2022

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. Let’s look at three factors: The B2B Buyer.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Atomic Reach

SEPTEMBER 10, 2021

What about a search ad versus some landing page copy? As marketers, we’ve evolved to understand that content optimization is not enough. RAD AI personalization and segmentation helps marketing teams create Content Profiles for segmented messaging. What is a Content Profile? The answer? Definitely not.

Personalization 52

Personalization Marketing AI Campaigns Landing Pages 52

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Many marketers agree — blogging is an important part of their content strategy. Determine your persona.

Enterprise Management 92

Enterprise Management CMS Development Marketing Automation Services Marketing Management 92

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. If you have never heard of the marketing flywheel before, keep reading. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. If you have never heard of the marketing flywheel before, keep reading. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant). Enter the flywheel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Albacross

DECEMBER 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Hubspot

SEPTEMBER 22, 2016

Digital advertising doesn't have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Why Do People Hate Digital Advertising?

Paid Content 28

Paid Content Advertisements Advertising Mobile Advertising 28

Strategic-IC

JULY 28, 2021

What makes it so different from B2B Marketing? One thing that makes ABM such a compelling go-to-market strategy. It’s all about treating an account as a market of one. While we are all B2B Marketers, our behavior is no different to B2C consumers. Stakeholders exposed to personalized content are 40% more likely to buy ?.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Hubspot

DECEMBER 2, 2019

What if I, as a marketer at Atlassian , could delight my audience the same way? And, if this is possible, do the current frameworks and approaches to the buyer's journey help. That's a total of six pieces of content, so we divide that over six months and say we're going to publish one piece of content per month.

Top of Funnel 99

Top of Funnel Webinar Metrics Rules Lead Ranking 99

Hubspot

MAY 5, 2021

Understanding how people flow through your conversion funnel is essential to being an effective marketer or salesperson because it helps you engage leads, answer questions about your business, and address concerns. Here's how your customers' journeys can differ. Number of Marketing Qualified Leads (MQLs). Drop-Off Rate.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Inbox Insight

AUGUST 12, 2019

79% of marketing leads don’t convert ( HubSpot). Not surprising then, 74% of companies say converting leads into customers is their top priority ( Hubspot ). Running a high response lead generation campaign resulting in downloads of your premium content is often not enough to expect a high ROI. Reading time: 4 minutes.

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. You can automate parts of the search process to save time and resources. Our team gathered 19 of the best sales prospecting tools on the market in 2023. HubSpot Sales Lead Software. Image Source.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. Your content. Let’s get started.

Top of Funnel 333

Top of Funnel Acquisitions Content Marketing Lead Scoring 333

Hubspot

JANUARY 13, 2016

How are your paid ad campaigns? If it’s the latter then you should consider making your paid ads inbound-y. Wait, did you ask, what are inbound-y ads? Traditionally, paid advertising was considered to be incompatible with inbound marketing. Hold Up, What Exactly is an 'Inbound-y' Ad?

Paid Search Agency 28

Paid Search Agency Top of Funnel Ads Examples 28