Using B2B Buyer Personas & the Buyer’s Journey in Your Marketing
sagefrog
APRIL 16, 2024
However, experts know that effective marketing is laser-focused and more like an artisanal baked good than a haphazard soup, requiring precision and a tried-and-true recipe that ensures quality and repeatability. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process.
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