Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Stevens & Tate

MAY 9, 2022

Buyer personas can help you when it comes to senior living marketing. What Buyer Personas Do You Need for Your Senior Living Business? On the surface of it, the buyer persona for a senior living business seems obvious. Find Out: How to Create Detailed Buyer Personas for Your Business.

Buyer Personas 91

Buyer Personas Advertising Agencies Planning Search Engine Marketing 91

PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

Marketing Interactions

JANUARY 19, 2020

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. The average is three to five B2B buyer personas. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues?

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Launch Marketing

MARCH 31, 2020

As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. It’s important for businesses to remind their personas that they are still here to serve them, even in such a difficult time.

Buyer Personas 94

Buyer Personas Allocation Ad Building Terms and Conditions 94

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Before you know it, you'll have complete, well-planned buyer personas to show off to your entire company!

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? But, when they’re combined, they paint a complete picture of your best buyer.

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

ActiveDEMAND

DECEMBER 5, 2019

Buyer Personas are a powerful tool used in marketing and sales. They help define the parameters of an ideal customer which then outlines the content to write that speaks to them, where marketing should get in front of potential customers, and buyer personas can also help qualify or disqualify prospects faster.

Buyer Personas 63

Buyer Personas Work Management Marketing Management High Quality Lead 63

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. And along with that, so is your persona project. 3 B2B Buyer Persona Types. Primary Buyer Persona.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Sales Engine

JULY 29, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. So How Do You Build a Better Buyer Persona? But what else are you going to do?

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Ledger Bennett

SEPTEMBER 27, 2021

Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a commercial impact on their business. These are the User Personas. Why Create B2B Buyer Personas? Why can User Personas be so important?

Buyer Personas 52

Buyer Personas Lead Ranking Lead Scoring Sales Qualified Leads 52

Sales Engine

JANUARY 5, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. So How Do You Build a Better Buyer Persona? But what else are you going to do?

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. The problem with data, particularly customer and contact data, is that it decays rapidly. Thus, creating buyer personas. What is contact data hygiene and how can I make it a priority?

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

APRIL 1, 2018

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

SmartBug Media

JUNE 6, 2019

This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. At SmartBug™, before we develop any content for clients, the first thing we do after our discovery calls is start talking to customers and prospects in order to develop buyer personas. Building Content for Personas.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

NuSpark Consulting

JUNE 2, 2016

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Many companies create personas, and not one itsy-bitsy thing changes. It’s smooth.

Buyer Personas 100

Buyer Personas Conversion Buying Cycle B2B 100

Zoominfo

MARCH 6, 2018

Just as a healthy human requires certain things to thrive, so does your sales and marketing contact database. Key Takeaways for Your Customer and Contact Database. Your guide to a healthy customer and contact database. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Contacts 145

Contacts Zoominfo Buyer Personas B2B Sales 145

B2B Marketing Traction

NOVEMBER 7, 2014

Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). In an article in Sales and Marketing Magazine , Tim Reisterer warns that if marketers merely focus on the buyer persona, they miss the information they need to assist in prospect conversion.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

Marketing Interactions

JUNE 23, 2017

One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Everyone is busy.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Developing Buyer Personas Based on Audience Insights. Instead of worrying about it or ignoring it, she called her contacts in that area.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

The Mx Group

AUGUST 16, 2017

Contact Us. Contact Us. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We are in the early stages of persona use and development. When can we expect to begin seeing the results of our persona use?

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Golden Spiral

APRIL 11, 2019

What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others? You could then approach the call in a personal manner, putting the contact at ease with a reassuring message rather than quick, cold facts. It’s possible.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Tony Zambito

JANUARY 18, 2011

.  Adam makes a great statement here: “What I’m advocating for is a complete realignment of your B2B demand generation processes around the buyer – literally making every point of communication and contact focused on and driven by the needs and behaviors of the buyer in his/her buyer-education process.”.

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

SmartBug Media

JUNE 28, 2021

I’m excited to share with you today some of my favorite contact data hacks that help you not only work more efficiently, but provide you with a few ways to work smarter. that my customers ask regarding their customer relationship management (CRM) platform, and a few contact data hacks in HubSpot to make your life easier.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Webbiquity

NOVEMBER 18, 2021

This implies that trigger events are not created equal; therefore, an in-depth knowledge of your ideal customer profile, buyer personas, and purchasing behaviors is required for creating a successful B2B trigger event selling approach. Buyer Persona Role Changes. Hiring Surges. News/Media Mentions. Fundraises.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Marketing Insider Group

SEPTEMBER 22, 2020

Create Buyer Personas. To do this, it’s helpful to create buyer personas. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. They can be a great resource for brainstorming something unique that will appeal to your buyer persona.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

B2B Marketing Directions

FEBRUARY 26, 2017

I would suggest that Jason's article is particularly on point when it comes to the issue of buyer personas. But does this mean that ABM diminishes the importance and value of buyer personas? Buyer personas have been a core element of B2B marketing for more than a decade. buyers) in each target account.

Account Based Marketing 45

Account Based Marketing Buyer Personas ABM Demand Generation 45

Golden Spiral

APRIL 11, 2019

What if you knew that your potential buyer is concerned about the needs and buy-in of everyone in the organization and fears making a bad decision that upsets others? You could then approach the call in a personal manner, putting the contact at ease with a reassuring message rather than quick, cold facts. It’s possible.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Bad data results in misspelled names, undelivered messages, account or contact mix-ups, duplicate communications, and much more. Buyer personas don’t hold up. How Can You Use Data to Build Better Personas?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. Don’t know who to contact when dealing with a new prospect? Conduct Interviews.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. Don’t know who to contact when dealing with a new prospect? Conduct Interviews.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. About Tony Zambito.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162