Adobe Experience Cloud Blog

FEBRUARY 3, 2015

Author: Ellen Gomes Marketing and psychology share a common bond—they both strive to understand the motivation, needs, desires and responses of individuals. Persuasion Architecture is simply using design (in an email or on a website) to help guide the buyer to convert. It’s basically the effect of peer pressure.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Cross-Selling Television marketing 48

Hubspot

SEPTEMBER 1, 2020

Here we'll explore some of the most prominent and important buying motives you need to consider when conducting your sales efforts. Need might be the most immediate buyer motive. The same principle applies to need. Prospects don't always have a need until you inspire one. But others might need a little guidance.

Peer-to-peer 81

Peer-to-peer Classified Ads Purchase Buy 81

Launch Marketing

APRIL 5, 2018

A good storytelling strategy requires some preliminary work as it needs to be consistent and remain genuine across various marketing channels. Everyone has their favorite brands that they advocate for, not just because of the quality of the products and services offered but also because they can relate to the brand. What is Storytelling?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48

Martech Advisor

DECEMBER 10, 2019

The role of a customer experience (CX) specialist is to ensure that the marketer follows a buyer-centric approach and delivers a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the buyer journey.

Ideal Customer Profiles 53

Ideal Customer Profiles Work Management Touchpoints Multi-Channel 53

Hinge Marketing

APRIL 29, 2016

As part of our study of professional services buyers , we asked private sector and government buyers to offer insights into their purchase decision process. Not surprisingly, many buyers put expertise and technical skills at or near the top of their list. Interestingly, price was listed by only 4.2% What Buyers Avoid.

Process 48

Process Peer-to-peer Marketing Proposals Marketing Prospects 48

The ROI Guy

DECEMBER 6, 2011

This condition, termed Frugalnomics, means that buyers are overloaded and forced to do-more-with-less, uncertain about their budgets, and required to financially justify new investments. As a result, sales and marketing must quickly evolve engagement techniques to meet economic-focused buyer demands.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Martech

JUNE 27, 2023

We get everything we need from social media.” Over the years, we have learned a lot about what business buyers need to make their purchase decisions. Specifically: Content relevant to their immediate need. Pricing details. Let’s begin. What are your objectives for the website? What is the purpose of your site?

Marketing Websites 98

Marketing Websites Marketing Management Peer-to-peer netFactor 98

The ROI Guy

SEPTEMBER 22, 2014

With all the choices available to buyers, it is important to communicate how your solution is unique. The buyer doesn’t really care about your solution and how different you perceive it to be until they recognize they have a serious enough challenge to address, and that the challenge is a top priority.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

The ROI Guy

JULY 5, 2011

in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001. growth) and now again in 2011.

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. the value referring to the specific "know how" your clients need to achieve an outcome.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Hubspot

JUNE 11, 2015

You can also download our free buyer persona template to get a better understanding of your buyers' needs. You can also download our free buyer persona template to get a better understanding of your buyers' needs. Psychology and Marketing: 10 Important Principles of Psychology You Should Use. 1) Priming.

Peer-to-peer 28

Peer-to-peer Pricing Price Ad Frequency 28

Biznology

MAY 7, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. The value to buyers from these sites is obvious.

Work Management 132

Work Management Marketing Management Advertising Channels Peer-to-peer 132

Hubspot

FEBRUARY 8, 2023

In this post, you’ll learn everything you need to know to get started with AI in sales — what it means, why you need to leverage it, and 5 powerful applications for your sales process. AI can assist with a number of sales functions, including: Adapting quickly to buyer needs. What is AI in Sales? Personalization.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MAY 4, 2011

As content continues to proliferate, relevancy to buyers is often lost in the mix, as buyers become overwhelmed by the sheer volume that needs to be weeded through. Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40