Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Purchase Intent Top of Funnel Purchase Intent 60

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

Company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. How to Get Started With Account Mapping.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Madison Logic

APRIL 4, 2023

These combined results further solidify the company as the prominent leader among B2B marketers. “We are immensely proud of our G2 badges and high customer satisfaction rating since it directly validates the value Madison Logic delivers to clients,” said Tom O’Regan, CEO of Madison Logic. “As

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Intent Data Forecasting Intent Spending 40

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Amazon to Launch Ads via Mobile. Well, they can. And they will.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

SalesIntel

MAY 17, 2023

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. Well, ZoomInfo used to be the go-to provider of B2B data and was widely accepted by marketers for lead generation.

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Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

NetLine

MARCH 27, 2023

For B2B marketers, it likely looks rather odd compared to the world we once knew. For digital marketers, the application of our marketing has changed in major ways. Enter Sandman The mere mention of Google can either excite or terrify B2B marketers. How will marketers navigate this? Intent data is that very thing.

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Intent Data Intent B2B Sales Intent Signal 52

SalesIntel

NOVEMBER 22, 2021

Company: Leadership changes, product launches, press releases. Here are some of the sources for your 3×3 research: Your CRM & marketing leads. Press releases. With the highest number of human-verified work mobile numbers available, SalesIntel has the most comprehensive coverage on the market. Google searches.

Research 52

Research Top of Funnel Product Peer-to-peer 52

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

AUGUST 27, 2020

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

Madison Logic

DECEMBER 19, 2023

These combined results along with other industry recognition and high customer retention rates validate Madison Logic as the prominent solution partner for enterprise demand generation marketers. “The most successful B2B marketers are redefining their approach to demand generation,” says Tom O’Regan, CEO of Madison Logic.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. At the company level, you can dive into corporate news around awards, events, mergers & acquisitions, and press releases. At least 25% of you are reading this article from your smartphone—on the go or from your home office.

Zoominfo 49

Zoominfo Business Buyer Intent Mobile Marketing 49

SalesIntel

AUGUST 8, 2022

Instead of sales reps only having job titles and basic information, they can predict the likely interests of each buyer before the conversation. In-depth personas can also be used for other teams like marketing and product to help create content and product features. Websites are focused on the product, not the company.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

DealSignal

AUGUST 28, 2019

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 45

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 45

Terminus

JANUARY 31, 2023

Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

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Database Marketing PPC Work Management Marketing Management 45

Madison Logic

SEPTEMBER 29, 2020

NEW YORK, September 29, 2020 (Newswire.com) – Madison Logic , a leading global account-based marketing (ABM) platform, earned a spot for its CEO, Tom O’Regan on B2B Marketing’s list of Top ABM (account-based marketing) Opinion Leaders.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

SalesIntel

DECEMBER 1, 2021

Lead generation is one of the most important yet challenging marketing practices. Today, many individuals, organizations and businesses are engaged in email marketing. Why Should Sales and Marketing Teams Use Email Extractors. It is a massive sigh of relief for every online blogger or marketer.

Lead Generation 94

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 94

PureB2B

JULY 27, 2020

There’s no better feeling than true marketing ROI—knowing that your work has eventually paid off and actual results show. How can you push leads through the whole marketing funnel the most efficient way possible? There can be what feels like a ton of randomization to your marketing results. Product Education and Timing.

Top of Funnel 66

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 66

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. What are their most pressing pain points? Check out this easy-to-digest infographic for the latest B2B market research right at your fingertips….

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

PureB2B

JULY 27, 2020

There’s no better feeling than true marketing ROI —knowing that your work has eventually paid off and actual results show. How can you push leads through the whole marketing funnel in the most efficient way possible? There can be what feels like a ton of randomization to your marketing results. Product Education and Timing.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

SalesIntel

MAY 25, 2023

One of the key benefits of using intent data in the B2B industry is that it allows marketers and sales teams to understand their prospects’ behavior and interests in real-time. We’ll explain five flavors of intent data and how to use them. Bidstream is under investigation for privacy compliance; Non-compliant with GDPR.

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Intent Data Ideal Customer Profiles Paid Content Intent 52

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. And rightfully so, because these have the highest buyer intent out of all. But if you’re marketing to everyone, you’re marketing to no one. Google Search Ads.

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Paid Search Agency Ads Google Cost Per Click 151

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

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Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Buyer personas. Most businesses create audience personas to help them reach their target market. We ascertain keywords related to our topic, but we also check Google, the “People Also Ask” section, AnswerThePublic, and conduct surveys among fellow marketers.

Sales Qualified Leads 65

Sales Qualified Leads B2B Sales Sales Leads High Quality Lead 65