How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?
How to beat Hubspot at its own game
grow - Practical Marketing Solutions
DECEMBER 9, 2013
“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about traffic. Forget about being HubSpot. HubSpot is a machine, you’re not.
Should your content generate leads or relationships?
grow - Practical Marketing Solutions
JUNE 12, 2016
A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?”
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
We'll excitedly watch as we see a burst of new traffic to our site. So how can you determine what evergreen topics to create for your business? You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.
6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
APRIL 25, 2017
In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. 5) Lead Generation.
8 Clever Ways to Triple Your Content Output (and Traffic)
AUGUST 26, 2014
By repurposing and distributing your existing content on different platforms, you can easily and inexpensively triple your content output, and drive many more new visitors, leads, and customers. They also rank well, and can drive long-term organic traffic to your site.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%
Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
MAY 23, 2014
Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. So I''m trying to figure out if I''m doing anything wrong, or if there''s anything I could be doing more to get better lead gen.
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
MAY 2, 2017
Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. 17) HubSpot Social Inbox.
The Beginner's Guide to Small Business Marketing Online
MARCH 6, 2017
Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. In this article, I explain the process for creating a content strategy that drives traffic in detail. You get organic traffic.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. 1) Lead generation forms.
Useful Tips from Inbound Marketing Summit and Hubspot User Group
Customer Experience Matrix
SEPTEMBER 20, 2011
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Michael Damphousse, Green Leads - 30% higher response rate to 3 sentence text email than HTML email - 10x more likely to reach a lead by telephone if call within first hour of submission - 15% higher chance of answering a call from a local phone number - leave a voicemail that says you are sending an email and ask for a reply - peak answering times are 7:30 to 9 a.m.
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Starting on April 21, we saw a marked decline in organic traffic over a three-week period.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.).
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
DECEMBER 2, 2015
Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations?
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. million blog articles, HubSpot’s social media scientist Dan Zarrella found that 16.7%
The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
JUNE 2, 2015
Think about it: Shark Tank is a show featuring entrepreneurs who pitch their young businesses to investors. Many viewers watch it while simultaneously searching for and checking out those businesses online. Let's take a look at how they prepared ZinePak's website for the traffic boost.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.
Hello Europe! HubSpot's Heading to Dublin, Ireland
SEPTEMBER 26, 2012
HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Leads.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites.
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
NOVEMBER 10, 2016
Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Note: There is a free version of the HubSpot Growth Stack.). 1) HubSpot CRM.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.
Why Business Blogging Works
MAY 28, 2014
While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. why does blogging work to grow your business? Because blogging helps you grow traffic and trust.
How to Turn Your Blog Subscribers Into Valuable Business Leads
AUGUST 26, 2013
But let me tell you -- building a successful business blog isn''t just about creating content. Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads.
7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
AUGUST 7, 2012
And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers.
A Breakdown of All Your Website's Traffic Sources (What Means What?)
JANUARY 2, 2013
The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.
Facebook content strategy is a time bomb for inbound marketing
grow - Practical Marketing Solutions
JUNE 29, 2015
Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.
HubSpot's Strategy for Winning the Marketing Automation Horserace
Customer Experience Matrix
OCTOBER 2, 2011
Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.
Why Quality Leads are Expensive
MAY 17, 2017
Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it doesn’t necessarily translate into sales and revenue. But in reality, quality sales leads don’t come cheap.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. HubSpot.
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
NOVEMBER 2, 2016
While technological advances have spurred software development, it’s the subscription model favoured by many SaaS businesses, which has transformed it into a thriving industry. And when it comes to business health, growth is critical to success.
5 Small Tweaks to Help You Generate More Leads
AUGUST 7, 2015
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads.
Businesses That Blog Generate 2X More Email Traffic [New Data]
FEBRUARY 28, 2012
A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Of course emails from blogs are going to generate more traffic! Connect with HubSpot