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How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about traffic. Forget about being HubSpot. HubSpot is a machine, you’re not.

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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?”

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. So how can you determine what evergreen topics to create for your business? You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

By repurposing and distributing your existing content on different platforms, you can easily and inexpensively triple your content output, and drive many more new visitors, leads, and customers. They also rank well, and can drive long-term organic traffic to your site.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. So I''m trying to figure out if I''m doing anything wrong, or if there''s anything I could be doing more to get better lead gen.

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Daily HubSpot NewsThe drama of this week’s Apple event is hardly over.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. 5) Lead Generation.

Lead Nurturing for All: An Affordable HubSpot Alternative

Sharpspring

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. No client should be shut out of lead nurturing and the other key capabilities that marketing automation provides.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. In this article, I explain the process for creating a content strategy that drives traffic in detail. You get organic traffic.

Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Hubspot

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Michael Damphousse, Green Leads - 30% higher response rate to 3 sentence text email than HTML email - 10x more likely to reach a lead by telephone if call within first hour of submission - 15% higher chance of answering a call from a local phone number - leave a voicemail that says you are sending an email and ask for a reply - peak answering times are 7:30 to 9 a.m.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Starting on April 21, we saw a marked decline in organic traffic over a three-week period.

The Anatomy of a Lead-Generating Website

Hubspot

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. 1) Lead generation forms.

Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

Hubspot

Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations?

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Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.).

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The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx

Hubspot

Think about it: Shark Tank is a show featuring entrepreneurs who pitch their young businesses to investors. Many viewers watch it while simultaneously searching for and checking out those businesses online. Let's take a look at how they prepared ZinePak's website for the traffic boost.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

The Simple Test That Doubled Leads in One Week

Hubspot

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. Let’s say you have a post explaining different types of commercial cooling systems that gets a steady amount of organic traffic each month.

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. 17) HubSpot Social Inbox.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Agenda | Grow with HubSpot Sydney 2017

Hubspot

8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. 10:25 am - 10:55 am - How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot. Breakout Session: Converting Leads.

Why Business Blogging Works

Hubspot

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. why does blogging work to grow your business? Because blogging helps you grow traffic and trust.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.

The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

Hubspot

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Note: There is a free version of the HubSpot Growth Stack.). 1) HubSpot CRM.

How to Turn Your Blog Subscribers Into Valuable Business Leads

Hubspot

But let me tell you -- building a successful business blog isn''t just about creating content. Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.

Why Quality Leads are Expensive

B2B Marketing Insider

Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority.

Businesses That Blog Generate 2X More Email Traffic [New Data]

Hubspot

A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Of course emails from blogs are going to generate more traffic! Connect with HubSpot

5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads.

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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

Hubspot

These are some internet-savvy editors and writers who probably know as much if not more about how to build an audience online than anyone in the business. We used to show the writers and editors traffic, and told them to grow it; but it had the wrong effect.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Leads.