Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

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Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

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Valasys

OCTOBER 20, 2023

Customer data is crucial to every business. But customer data is also an essential responsibility for businesses to protect. We’ll share our expert tips and highlight essential cybersecurity tools you need to invest in to protect you, your business, and your customers. So, how can a business handle customer data securely?

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ClearVoice

FEBRUARY 5, 2024

Challenges and Considerations Using AI for content outsourcing comes with challenges and ethical considerations, such as bias, fairness concerns, and potential privacy issues. Create an ethical review process for AI-generated content from outsourcing partners to determine and address potential biases.

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Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.”

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Marketing AI Transparency Lead Ranking Ethics 111

Martech

DECEMBER 27, 2023

Better AI guardrails and encryption for customer data With the third-party cookie phaseout, marketers will adopt new strategies for collecting customer data that include advanced encryption, as well as compliance with the latest privacy regulations.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Talk with your business partners.

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Work Management Marketing Management Ad Building Ethics 122

Convert

AUGUST 14, 2023

As such, AI is being trained by people to usurp the human-ness of people. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. But the question is: Should entire businesses be run by AI?

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Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. Let’s dig into how generative AI can help your business do more, and learn more about large language models. Learn about ethical AI AI technology is only as good as the data it draws from. What powers generative AI?

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Enterprise Management Work Management Marketing Automation Services Ethics 98

SocialPilot

JANUARY 9, 2024

By entrusting AI-driven chatbots with the management of repetitive questions, businesses can free up their human support agents to tackle more intricate and challenging issues. AI models are only as good as the data they’re trained on. What are the Challenges of Using AI for Social Media? Take ChatGPT, for example.

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B2BMarketing.net

MAY 8, 2024

Focus on risk classification and transparency Marketing professionals must demonstrate transparency in AI-driven models, showcasing data used for training them and application. This requirement implies a thorough understanding of data sources and model training methodologies.

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Navigate the Channel

JANUARY 25, 2024

When a customer feels that a business is catering to their specific needs and preferences, they are more likely to trust the brand and make a purchase,” according to software platform MarketTailor. Personalization can lead to higher conversion rates because it makes the customer feel valued and understood.

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Salesforce Marketing Cloud

SEPTEMBER 19, 2023

The business applications of this technology, however, are still being explored. Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. One thing is clear: We are in the midst of the latest technological revolution.

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Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Below is a general overview of how people and businesses use AI voice cloning. What is AI Voice Cloning?

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nDash

JULY 14, 2022

Many businesses offer legal content writing. Putting our training and knowledge to use, the legal writers of nDash focus on authoritative and persuasive writing. Above all, professional ethics codes interact with these online communications. Above all, the importance of professional ethics can hardly be overstated.

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SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

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Salesforce Marketing Cloud

AUGUST 17, 2022

AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. There is no doubt the predictive capabilities brought about by these algorithms have helped businesses to scale rapidly.

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Salesforce Marketing Cloud

SEPTEMBER 7, 2023

And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. Your customers need to trust that AI models are not storing sensitive data or using their personal sensitive data to train your models. Think big and start small.

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De-duping Lead Ranking Privacy Ethics 115

SmartBrief - Marketing

JANUARY 22, 2024

Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

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Salesforce Marketing Cloud

AUGUST 30, 2023

And a study by NNG shows that, on average, generative AI tools increase business users’ throughput by 66 percent when performing realistic tasks. So, the first 48 hours are crucial to understanding our customer’s business, their strategic context, and competition. There’s no time to waste.

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Salesforce Marketing Cloud

DECEMBER 11, 2023

Ethical concerns about data privacy, security, and consumer trust call for compliance and regulations to keep customer information safe. Technical expertise is vital for successful AI integration, so training up to an AI skilled workforce capable of optimizing tools and platforms can feel like a major hurdle.

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Salesforce Marketing Cloud

JULY 10, 2023

The AI future is here, and it’s driving incredible business momentum. To prepare for an AI future, businesses must adopt a strategic and holistic approach that addresses several key factors. Provide learning and development opportunities : Demonstrate organizational support by offering training programs, workshops, and resources.

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Barriers Ethics Digital Transformation Training 75

Thinkers360

MAY 19, 2024

We provide consulting, training and research services to implement tailored solutions for our clients. Accure provides no-code data engineering and AI/ML platform, and professional services to prototype, develop, deploy, scale, and manage AI driven business solutions. Accure, Inc. Keynote speaker on innovation and leadership.

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Salesforce Marketing Cloud

SEPTEMBER 23, 2021

We were already leveraging our technology throughout our own business, from customer service to marketing. Here’s a step-by-step breakdown of how we made it happen: Transparency and training. To bring people together again, we started by using that technology to plan for the safe reopening of our offices. Verifying vaccinations.

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Content Standard

SEPTEMBER 19, 2023

This paints a vivid picture of the business urgency that’s built up around generative AI this year alone. As with the eruption of any new technology, the critical challenge for business leaders is balancing initially inflated expectations with the realities of real-world application.

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Salesforce Marketing Cloud

FEBRUARY 20, 2024

Cybersecurity needs have permeated all roles in business, alongside the technology it seeks to secure. Creating the right environment with security and awareness training and operations can influence the cyber hygiene of your employees. Cybersecurity skills are in-demand The U.S.

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Hubspot

JULY 13, 2023

Privacy Issues and Data Breaches Of sales professionals, 24% are concerned about possible privacy issues and data breaches that AI can pose. This is a major concern, and governments have already taken action to promote transparency and enable only ethical usage of AI. As for the US, there is no federal privacy law yet.

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Marketing AI Tips Work Management Ethics 55

Valasys

AUGUST 30, 2023

While AI is creating new job roles in AI development, data analysis, and AI ethics , it’s also automating routine tasks. With great technological advancement comes ethical responsibility. The AI Renaissance raises critical questions about data privacy, bias in AI algorithms, and the potential for job displacement.

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Unbounce

JULY 5, 2023

AI analytics is a helpful—nay, an essential companion for any marketer that wants to squash the competition by harnessing the power of data to gain valuable insights that drive business growth and innovation. Most importantly, AI analytics tools can help you get a leg up in business and crush the competition. Rinse and repeat.

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Sprout Social

SEPTEMBER 26, 2023

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Since these models take time to train themselves on new information, they may overlook the newly added information.

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Vision6

JULY 24, 2023

In our current landscape of exponential data growth, businesses have an unprecedented level of access to valuable insights. However, with this comes an increase in businesses prioritising data sovereignty when selecting and integrating new software solutions. What is Australian data sovereignty?

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SalesGrape

JANUARY 4, 2024

Unlike inbound strategies where customers initiate contact, outbound calling allows businesses to take the initiative, making it a crucial element in the lead nurturing process. By initiating conversations, businesses can build rapport and gain insights into the needs and preferences of their leads. Subscribe to our weekly newsletter.

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Martech

AUGUST 9, 2022

To do this, organizations must establish a process for assessing the risks of AI-driven algorithms and their ethical usage. Will privacy be violated as part of the algorithm? Have those that are using the AI model’s output been trained on how to use it? The stringency of the governance is highly dependent on industry.

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Salesforce Marketing Cloud

FEBRUARY 7, 2024

According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7 AI will also impact company strategy across sustainability, social challenges, ethics, and governance. Sustainable business practices often reduce costs and benefit all stakeholders.

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Outgrow

MAY 16, 2024

About our guest: Vishal Shah , GM of XR and Metaverse at Lenovo, is a seasoned global sales and business development executive with over 20 years of experience in the high-tech industry. You know, we are working with large enterprise customers to help with worker safety with training and development, with collaboration.

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ClearVoice

AUGUST 11, 2023

It’s essential for every business to understand its massive power and potential. Finally, we’ll address how to keep AI use ethical in your company. Create an engaging and inspirational Instagram post for a fitness brand that promotes high-intensity interval training (HIIT).” If that data has biases, so will the AI.

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