Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. The Difference Between Business Development vs. Sales, in Detail.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Meerkat Marketing

DECEMBER 28, 2023

A renewed focus on current customers Current customers are not just transactions; they are invaluable assets that can fuel your marketing strategy and propel your business to new heights. From cross-selling products and services to becoming passionate advocates, every satisfied customer is an opportunity for growth.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. Want to Sell More?

Product 52

Product Optimization Tips Paid Search Agency 52

The Marketing Blender

NOVEMBER 30, 2023

Do you find yourself wondering why your business’s revenue isn’t growing as fast as you’d like it to? Many entrepreneurs and business owners face this challenge. It’s essential to understand that marketing is a scalable process, and not investing enough can hinder your business’s growth potential.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Choozle

SEPTEMBER 9, 2021

Amazon’s DSP is an advertising platform that lets you programmatically reach audiences across Amazon-owned sites and other leading publishers. The Amazon DSP is a great tool for anyone selling on Amazon, and even for those who don’t. This is critical for D2C (direct-to-customer) businesses that are selling on Amazon.

Amazon 76

Amazon Top of Funnel Funnel Advertising Advertising Funnels 76

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

MAY 3, 2023

Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Prioritize Upsell and Cross-Sell Opportunities When budgets get squeezed, companies often shift their attention from acquiring new customers to looking for ways to land and expand with current accounts. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

ClickZ

APRIL 2, 2020

The answer generally comes down to improving productivity, cutting costs and increasing profit. Major marketing platform providers like Google and Facebook use machine learning to deliver more relevant ad experiences to consumers and improve the performance of their offerings in an effort to get advertisers to spend more.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Martech

MARCH 10, 2022

As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Here’s a guide on how to do that.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

Choozle

JANUARY 18, 2022

From an advertiser’s perspective, cookies can track user information, or if products were added to the shopping cart, even after leaving the site. Cookie files are also commonly used to document certain pieces of information that can be used to carry out targeted advertising campaigns using retargeting.

Trends 76

Trends Advertising Agencies Funnel Advertising Paid Search Agency 76

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. 78% plan to adapt or increase their use of cross-channel attribution. Attribution provides efficiency gains of 15-30%.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Liveintent

AUGUST 19, 2021

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. Since first-party data is delivered straight from the customer to the business, it is typically cleaner, more transparent, and more privacy-safe than data one might collect from a third party.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

SendX

SEPTEMBER 4, 2020

A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you. Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

Madison Logic

OCTOBER 4, 2023

You compete for the attention of entire accounts with multiple decision-makers seeking a compelling solution for their business needs. Let’s take a look at how we do it: Precise Targeting at the Individual Level One significant benefit of CTV advertising is that it uses IP addresses instead of third-party cookies to target users.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

NuSpark Consulting

AUGUST 6, 2018

Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched. The Concept of Data-Driven Digital Display Advertising. Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Madison Logic

MARCH 6, 2024

Beyond being foundational to your marketing strategy, strong TALs benefit your company’s bottom line with more efficient marketing and sales workflows that move buyers through the sales funnel with more urgency and engagement. The messaging ultimately resonates across the account, and pushes them through the sales funnel.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

TrustRadius Marketing

OCTOBER 3, 2022

Learn about the types of intent data sources and which ones are best for retaining, expanding, cross-selling, and up-selling existing accounts. . Second party-intent data is acquired by partnering with another business (usually a publisher) that monetizes its own first-party data. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. You’ve earned this year’s raise.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Outbound marketing is a strategy that relies on interrupting potential customers with advertising messages. The Difference Between Inbound Marketing And Outbound Marketing.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Creating and perfecting a go-to-market (GTM) strategy that works for your business is essential. GTM is a critical part of a successful business plan.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. Without an efficient revenue generation process, your business may fail to attract and retain new customers. What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. The top four areas to adjust included changing products or services (63%), pricing strategies, distribution channels, and customer segments. But this year is quite different than years past.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. It provides more global coverage than U.S.-centric centric DemandBase and Bizo.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Shift to A Digital Reality.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. The problem isn’t so much the lack of ideas but having the resources to realize them. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. website, blog, social media).

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83

Martech

OCTOBER 14, 2021

Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short. Cross-channel data. What defines customer journey analytics?

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Work Management Marketing Management 110

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) In terms of how it fits into an omnichannel campaign, search is always going to be a nice component of any mid- or upper-funnel approach.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? What Is a Demand Generation Funnel?

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. One of the most important criteria is whether the account fits the business’s Ideal Customer Profile (ICP). What ABM tools do.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124