Hubspot

JULY 27, 2023

It’s hard to argue with the fact that artificial intelligence has become an important element of our reality, affecting both our private and professional lives. Some of its most powerful capabilities are visible in business. According to HubSpot’s 2023 State of AI survey, 24% of sales professionals use AI in their daily work.

Marketing AI 61

Marketing AI Tips Contingency Planning Ideal Customer Profiles 61

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. This data-driven iteration on business growth can offer your organization the benefits of scalability, global reach and industry validation—if you can adopt it effectively and it’s a good fit for your company. What’s the future of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Hubspot

JULY 27, 2023

Companies have access to AI tools to support their sales efforts. In this post, you'll learn how AI can power your sales enablement strategy. According to HubSpot’s State of AI survey , sales teams use it to: Automate repetitive, time-consuming tasks like sending emails and updating records. The good news?

Marketing AI 50

Marketing AI Lead Ranking Budget Programs Work Management 50

Sana Commerce

MAY 26, 2024

Looking for more insights to grow your B2B e-commerce business? This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers. Lead nurturing capabilities : To educate prospects and guide them through the sales funnel.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Salesforce Marketing Cloud

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Well, it’s now reality – and something marketers need to do. Here’s how.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

SendX

DECEMBER 17, 2020

More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. Customer retention email marketing is a key strategy used to increase customer engagement and deepen the connection of customers with your brand. This is where email marketing helps rapidly.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Mereo

APRIL 25, 2024

Big data has long since entered B2B selling operations in full force. study , more than 250 out of 500 data leaders reported that they struggle to realize true business value from their datasets. SET THE FOUNDATION WITH DESCRIPTIVE DATA ANALYSIS Descriptive business analytics look at past data to answer “What happened?”

Marketing AI 41

Marketing AI Lead Ranking Lead Scoring Analysis 41

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Salesforce Marketing Cloud

JULY 18, 2022

Affording expenses for a contact center, such as technology licenses and agent salaries, can be challenging for any business. Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. Identify your contact center’s expenses. per 3-4 minute direct consumer call.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

ClearVoice

JULY 17, 2023

Most people seek information about personal spending or managing their business’ money. High-quality finance content marketing can help generate leads, build authority and convert users. Finance writing can not only sway readers to convert. It can seriously affect their wallets, businesses, and quality of life.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. You can boost signups by providing helpful and educational content.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. You can boost signups by providing helpful and educational content.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. . Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. You can boost signups by providing helpful and educational content. .

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

nDash

DECEMBER 14, 2020

The writers below can chat about everything from cybersecurity to blockchain to machine learning and artificial intelligence, and everything in between. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. AI and machine learning .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. 7 B2B Marketing Trends.

Marketing AI 242

Marketing AI Trends B2B Marketing B2B 242

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Conversica

FEBRUARY 21, 2022

Onboarding sets the tone for the rest of the customer’s relationship with your business. Worse still, they will likely lack the education necessary to use your products or services properly, thereby deflating their results, increasing frustration, and risking churn. Are they unaware of how your solution works and need more education?

Work Management 72

Work Management Marketing Management Case Studies Eye-Tracking 72

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. This process can involve various activities such as identifying market segments, setting pricing strategies and converting leads to customers. What is revenue generation?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

ClearVoice

SEPTEMBER 15, 2020

Humans love to be entertained, inspired, and educated (even in quarantine). What businesses are giving them to consume, and how they’re doing it, is undergoing a rapid transformation. What is content marketing? (A Content marketing: A timeless marketing technique. Content for business growth and cost savings.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

ClickZ

MARCH 16, 2020

30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. Last year digital marketers wasted on average of 26% of their budgets on ineffective channels and strategies {Rakuten Marketing}.

Automation 130

Automation Allocation Marketing Automation Services Mobile Advertising 130

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. Few business assets are more valuable than data. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Want proof?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs. Personalization: Personalized interactions enhance customer satisfaction and loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. For help with scaling your SaaS business, head to the accelerate agency website and download our free eBook.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. For help with scaling your SaaS business, head to the accelerate agency website and download our free eBook.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

CLV is one of the most important SaaS metrics to track to evaluate the potential of your business model. Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. For help with scaling your SaaS business, head to the accelerate agency website and download our free eBook.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. It is time to take your digital marketing to the next level. Neil Patel.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53

TrustRadius Marketing

OCTOBER 30, 2018

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. It is time to take your digital marketing to the next level. Neil Patel.

Marketing Automation Services 53

Marketing Automation Services Enterprise Management Work Management Marketing Management 53