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4 Guidelines for Selecting a Digital Marketing Agency

QuanticMind

Here are the top four guidelines we think you should consider when selecting a performance or digital marketing agency for SEM. You should report on KPIs (Key Performance Indicators) such as: Unique visitors Time on site Traffic source Bounce rate CPC CTR. Look for transparency into the business.

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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

How name-dropping Amazon can boost CTR and lower CPCs. With that in mind, it’s two days of commerce frenzy that businesses and marketers can’t afford to ignore. Had an average CTR of 6.5% ( nearly 2X higher the typical average CTR ). But more specifically, we’ll address…. Commerce content best practices.

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10 Social Media Copy Tips To Spark Conversation

Anyword

Create better brand awareness by crafting a branded hashtag, either for your business as a whole or a specific use case. Most popular marketing hashtags on Twitter : #DigitalMarketing #SEO #marketing #business #entrepreneur. First, hashtags that are unique and catchy make for memorable campaigns. How do we combat this social fatigue?

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

When dealing with a rebrand, we face some common challenges: Users Still Search the Old Name: In this case, it’s important to still use the old name in the copy but balance brand guidelines as well. SEOs need to help organizations update business listings, links, and other copy to maximize continuity.

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The beginner’s guide to analysing and optimising display advertising

Bannerflow

What is a good CTR? By avoiding issues with ad networks, adopting the IAB’s LEAN ad guidelines , and designing your ads with hypotheses you ultimately save on production time and budget. CTR: The number of people who click on your ad after seeing it. What is a good click-through rate (CTR)?

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The Pros and Cons of Search vs. Display Ad Campaigns

BenchmarkONE

You choose specific keywords related to your business that you want to target. The CPC is typically 30% less for display than search, which can also translate to a lower cost per conversion. Because of this, convincing the client or supervisor why a low Click Through Rate (CTR) is beneficial can prove difficult.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

For example, there’s a CPC adjustment feature within the Outbrain dashboard, allowing you to increase, or decrease, your publisher or publisher section (i.e. For example, with travel bans in place, the Travel vertical is experiencing major business pains, whereas Home & Lifestyle is experiencing the opposite. Deep breaths, folks.

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