Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time Vs. Streaming Intent Data: Which One Is Better? So what does “real-time intent data” actually mean?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

MAY 25, 2022

They need information about their customers fast — with enough time to act on it in meaningful ways. Companies are investing billions in business intelligence (BI) to help solve this problem. But turning data from an asset to a business outcome takes a special strategy. Reading-based tech company ActiveOps is no exception.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time Vs. Streaming Intent Data: Which One Is Better? So what does “real-time intent data” actually mean?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Zoominfo

SEPTEMBER 20, 2021

Every salesperson has a hefty responsibility: find new business, engage decision-makers, and close deals. When you get the CEO on the phone, the investment information is your segue to steer the conversation toward helping them scale, grow, and (to appease their investors) hit their number as soon as possible.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Zoominfo

JANUARY 12, 2024

Since its founding in 2005, Smartsheet has become a trusted partner for growing businesses and enterprise brands alike, including over 80% of the Fortune 500. Since our offerings are useful to many different businesses and teams across industry and function, relevance in marketing is key.

Zoominfo 130

Zoominfo Lead Ranking Enterprise Management Sales Qualified Leads 130

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Implied consent, in this context, means that the product or service you intend to market will be directly related to the business needs of your target audience.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Inbox Insight

DECEMBER 8, 2023

This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. By tracking and analyzing their digital footprints, intent data provides insights into the specific interests and behaviors of your target, high-value accounts.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 111

Top of Funnel Activities Intent Signal Advertising Channels 111

Zoominfo

JULY 5, 2023

The company’s strategic shift includes focusing on business efficiency, emphasizing evidence-based examples of their product’s value, and launching a freemium offer to attract a broader audience. To contend with an increasingly diverse customer base, SmartSheet relies on intent signals for account prioritization and timely targeting.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. In fact, many businesses advocate fat pipelines to enhance conversion rates. Here is what you can do to accurately target ideal prospects. .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. In fact, many businesses advocate fat pipelines to enhance conversion rates. Here is what you can do to accurately target ideal prospects. .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Real-Time vs. Streaming Intent Data: Which is Better? So what does “real-time intent data” actually mean?

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Do we have a history of reaching out to this contact?” “Has The bi-directional sync pushes and pulls data to and from our platform and Salesforce — specifically the capability to import account, contact, and lead record data. .

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JANUARY 11, 2021

Vectra’s sales team was spending hours every day tracking down contact information, manually verifying it, and then trudging through the scourge of wrong numbers and email bounce backs. What is the main thing holding your business back from growth? Their main pain point that needed to be addressed was prospecting.

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

SalesIntel

JULY 14, 2022

With in-person events beginning to make a comeback, it’s important for marketers to leverage B2B contact data before, during, and after events in order to engage with prospective customers. There are many ways to leverage your B2B contact database to do so. . Decipher Intent. Browse Business Cards and Badges.

Conference 52

Conference Contacts Personalization B2B 52

SalesIntel

APRIL 25, 2024

After all, businesses don’t buy, people do. The data is useless if you don’t have the contacts associated.” However, to build a sustainable and scalable business new customer acquisition is important, but keeping your existing customers happy and renewing is key.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Albacross

NOVEMBER 13, 2023

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. By focusing marketing and sales efforts on targeted accounts rather than leads, ABM helps businesses engage and convert their ideal customers. Those with low intent may need more nurturing.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. This ensures users can access accurate and up-to-date information for more effective outreach.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. This ensures users can access accurate and up-to-date information for more effective outreach.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Heinz Marketing

AUGUST 17, 2022

Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process. So why would human contact matter during more rational B2B purchases? This makes it much harder to have a lasting impact on your prospects and diminishes your chances of building a long-standing business relationship.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. The most common reason why companies start looking for a B2B service provider is to increase efficiency, followed by the need for additional support when launching a new system or product or scaling a business.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. The most common reason why companies start looking for a B2B service provider is to increase efficiency, followed by the need for additional support when launching a new system or product or scaling a business.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

OCTOBER 20, 2021

Understanding prospects’ intent and triggers also aids organizations in determining what motivates people to purchase. With this information, marketing and sales teams can target a certain profile and provide a customized approach to boost the possibility of a purchase decision. Quickly Prioritize Leads to Close Faster.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Based on a report by McKinsey , personalizing your messaging and conversation can help you grow your business revenue by 5-15%.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

SalesIntel

AUGUST 15, 2022

In today’s fast-paced sales race, no matter how great your product or service is, your business will find it difficult to survive without high-quality leads. Such contacts have made direct sales inquiries or responded to bottom of the funnel offers, such as a free trial. Schedule Your SalesIntel Demo. 1,000 people downloaded the eBook.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

6sense

DECEMBER 9, 2021

Account engagement platform 6sense recently acquired Slintel a leading provider of business-driven technographic data; Deepak Anchala, Founder and CEO at Slintel took the time to share more about Slintel’s new journey as part of the 6sense family in this chat with MarTech Series. marketing and sales campaigns.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Only B2B

OCTOBER 13, 2021

Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Your sales staff can contact out and assist them with this information. However, not every intent data source will be best suited for your company.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

6sense

NOVEMBER 7, 2021

In it, Slintel founder and CEO Deepak Anchala explained the ins and outs of the go-to-market intelligence platform, which helps businesses discover and connect with high-intent buyers. Because remember, no one intent signal can definitively say the person is going to buy a lot. We recorded the webinar. It’s great stuff.

Webinar Metrics 62

Webinar Metrics Intent Signal Sales Qualified Leads Paid Search Agency 62

Inbox Insight

OCTOBER 6, 2020

By now, businesses are well aware that the better they know their prospects, the more likely they are to encourage conversion. This suggests that although this was not the original intention when harnessing insights, it has been used in this way and has supported the customer journey. To share insights with our Sales Team.

Intent Data 103

Intent Data Demand Generation Intent Lead Scoring 103