Zoominfo

MAY 22, 2024

With Copilot, sellers don’t just send more emails, make more calls, and find more contacts. “Copilot allows me to jump right into accounts with knowledge of their buying intent and contacts,” says Danny Underhill, an account manager at Lumen. Now, I find myself using the ZoomInfo Chrome extension more.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. They give you a comprehensive view to target the right clients.

Statistics 71

Statistics Top of Funnel Intent Data Intent Signal 71

Zoominfo

MAY 22, 2024

And this information is out there in the form of digital buying signals. The contradiction is that we have more information than ever about our buyers, but it’s been really hard to make sense of it. What is ZoomInfo Copilot? Sell Smarter. Win Faster.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. In theory, a progressive company could use intent data to facilitate personalization at scale.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

JUNE 10, 2024

Hidden Buyers Cost Salespeople Their First-Mover Advantage The challenge facing salespeople today isn’t necessarily better-informed buyers. Combined with the best-in-class third-party company and contact data we have long been renowned for, ZoomInfo Copilot surfaces data and insights no other provider can match.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. They give you a comprehensive view to target the right clients.

Intent Data 71

Intent Data Statistics Intent Top of Funnel 71

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Clients can then buy additional contact names and personas, assuming the anonymous members will be among them.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Zoominfo

JANUARY 12, 2024

Driving Alignment: Data Foundation, Actionable Signals To execute against its ambitious growth plans, Smartsheet first had to nail its audience segmentation and targeting strategy. We use firmographic, contact, and behavioral data to deliver a more personalized experience,” Bennett says.

Zoominfo 130

Zoominfo Lead Ranking Enterprise Management Sales Qualified Leads 130

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 110

Top of Funnel Activities Intent Signal Advertising Channels 110

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Now that you know exactly who you want to reach out to, the next step is to generate relevant content that provides them with useful information.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

SalesIntel

APRIL 20, 2022

The primary purpose of marketing is to communicate your brand message to the right people, and to do so, you must understand how to effectively contact your target audience. Now that you know exactly who you want to reach out to, the next step is to generate relevant content that provides them with useful information.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts Top of Funnel 52

Inbox Insight

DECEMBER 8, 2023

By tracking and analyzing their digital footprints, intent data provides insights into the specific interests and behaviors of your target, high-value accounts. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

OCTOBER 13, 2023

The German UWG generally deems the following ways of marketing to be justifiable: Email marketing to existing customers if the email address was obtained within a business relationship and if the customer has been properly informed under Article 13 GDPR. Note: The above article is for informational purposes only.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Zoominfo

JULY 5, 2023

They use ZoomInfo’s data to identify the best-fit accounts to prioritize for contact enrichment and outreach, generate ideal customer profile (ICP) scores for each account, and populate account executives’ books. “We This better contact information ensures more effective and thoughtful follow-up to potential customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

SalesIntel

JUNE 18, 2024

From scrappy teams just getting their feet wet in account-based marketing (ABM) to seasoned pros looking for that next competitive advantage, intent data is changing the game and allowing marketers to deliver more personalized and effective campaigns that drive more engagement, conversions, and revenue. That’s the power of trigger stacking.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Webinar Metrics 40

Oktopost

DECEMBER 4, 2023

Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals. LinkedIn’s buyer intent feature is currently available to Advanced and Advanced Plus users. This feature empowers sales professionals to reach out to the right prospects at the right time.

Ideal Customer Profiles 68

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 68

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

JULY 14, 2022

With in-person events beginning to make a comeback, it’s important for marketers to leverage B2B contact data before, during, and after events in order to engage with prospective customers. There are many ways to leverage your B2B contact database to do so. . Decipher Intent. Pre-Event Prep Work . Attract an Audience.

Conference 52

Conference Contacts Personalization B2B 52

Lusha

JUNE 26, 2023

When the lead is sales qualified, on the other hand, they will be contacted directly by a salesperson. The basic difference between marketing qualified leads and sales qualified leads is that they show certain intent signals. To get that material, they provided a contact name and email address. Why “might have”?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Intent Signal 52

Lusha

FEBRUARY 3, 2023

Fortunately, there’s a powerful tool that can serve as your best sales friend in the effort to scale – yes, we’re talking about intent data. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What does “scale” mean in sales?

Top of Funnel 52

Top of Funnel Intent Signal Intent Data Intent 52

Madison Logic

JULY 11, 2024

” – Verified User in Computer Software Global Reach & Scale: “Madison Logic is helping us reach our preferred enterprise buyers more quickly and helping us build out our contact database with the buying committee at these accounts.” Visit madisonlogic.com for more information. ” – Courtney P.,

Enterprise Management 52

Enterprise Management Work Management Peer-to-peer Account Based Marketing 52

Lusha

JANUARY 18, 2023

Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Is Intent-Based Targeting? Intent-based targeting uses intent data to figure out ways of identifying sales prospects.

Intent 52

Intent Top of Funnel Intent Signal Ideal Customer Profiles 52

Rev

FEBRUARY 28, 2023

Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. However, it may not be giving you the full spread of information you need to maximize your conversions. Contact us. There’s no doubt about it.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

DECEMBER 8, 2023

Defining Data Enrichment and its Components in the B2B Context In the B2B context, data enrichment is a strategy used to enhance and enrich existing lead or customer data with additional valuable information. Data enrichment augments and enhances existing lead data with additional layers of insightful information.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Lusha

FEBRUARY 5, 2023

With the right tools and techniques, sales people can leverage intent classifications every step of the way, and even gain the ability to recognize and approach white-hot leads. The next wave of sales strategies is all about intent signals, with intent classification bringing order to chaos. What Is Intent Classification?

Intent 52

Intent Ideal Customer Profiles Lead Scoring Lead Ranking 52

Lusha

FEBRUARY 12, 2023

Getting familiar with different buying signals can help you jump on great opportunities and reduce time wasted on window shoppers. What Are Buying Signals? Buying signals are a form of intent signal that show the highest likelihood of making a purchase. Your browser does not support the video tag.

Buy 52

Buy Intent Signal Sales Qualified Leads Ideal Customer Profiles 52

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Third-party data is the most widely utilized pool of intent data to date.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

SalesIntel

APRIL 25, 2024

An actionable ICP requires a robust database of the specific people who influence and make purchasing decisions within your target companies. “If you don’t own the email addresses and contact records, you can’t effectively monitor buying intent and behaviors.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

Albacross

NOVEMBER 13, 2023

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong. YOY increase.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Lusha

OCTOBER 1, 2023

When it comes to intent data providers , the information you receive can deliver an incredible ROI and lead to a huge improvement in your closing rates. So how do you go about purchasing intent data the smart way? Others will deliver EU contacts but don’t strictly comply with tough European data rules (see below).

Purchase Intent 52

Purchase Intent Intent Data Purchase Intent 52

Heinz Marketing

AUGUST 17, 2022

Consumer purchases can act more on persuasion, which is a great opportunity for human contact in the process. So why would human contact matter during more rational B2B purchases? No automation currently can fully emulate or replace the element of human contact in a B2B buyer’s journey. This is for several reasons.

Lead Generation 120

Lead Generation Generation Leads Lead 120