Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” Buyer personas are thought of as a tool specific only to new endeavors in content marketing, campaigns, and product launches.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

markempa

SEPTEMBER 29, 2014

Idea #2: Understand where your prospect is in the buying cycle. Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. You’ll need to investigate who gets involved at which point in the buying process so that you can segment your messaging.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

NuSpark Consulting

MARCH 9, 2014

Alone, SEO can’t grow your business because visitors do nothing for you unless they turn into customers. And if you’re selling a complex, business-to-business product, you need leads that you can nurture until they transform into customers. So once you have the web visitors, it’s all about capturing leads with gated content.

Optimization 100

Optimization Lock-In Business Buying Cycle 100

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

seo.co

FEBRUARY 21, 2022

how B2B marketing differs from B2C marketing. what it takes to develop a B2B marketing strategy and. best practices for B2B marketing via email, content, social media, and more! Let’s get right into it… What is B2B Marketing? The other being B2C marketing, or business-to-consumer marketing.).

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Types of B2B Content.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context. He is the Founder & President of Tiecas, Inc. –

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Myth 2: Content marketing = thought leadership.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing?

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Proteus B2B Marketing

MAY 7, 2014

I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” That we can attest to.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

KEO Marketing

JANUARY 20, 2016

Educational Content Marketing: Creating content that helps clients or customers research solutions. Marketing Automation and Lead Nurturing: Monitoring, tracking and propelling leads through a system that meets their needs throughout the buying cycle. About KEO Marketing.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Tony Zambito

SEPTEMBER 27, 2015

At the same time, the ability of marketing to influence and support the entire customer lifecycle continues to expand. Such pressing concerns have CMOs seeking better ways to understand the entire buying cycle, as opposed to marketing’s traditional concern with building awareness.

Allocation 100

Allocation Buyer Personas CMO Press 100

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 22, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. – Get the free “Step-by-Step Guide to Website (re)Design” now.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

JANUARY 26, 2010

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60