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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. How to Get the Most Out of Blogging.

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Starting a Blog for Your Business: Checklist

Sharpspring

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

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4 Ways to Prioritize Your Client Experience and Customer Journey

Go Beyond SEO

Be Consistent Across All Communication Channels. Two of the most common customer service tips are having multi-channel communication and being consistent in all channels. Keep your brand messaging consistent across all channels. One of the areas where this best practice is overlooked is on your company website.

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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How to Make Your B2B Blog Deliver Incredible Results

LEADership

That to me is the most important factor behind the quality and effectiveness of a blog; doesn’t matter whether it is B2B, B2C or a personal blog. What’s missing in so many business blogs today is the owner’s passion and involvement with the subjects covered. (By Yet, it is published and pushed out to channels.

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Understanding How Your Marketing Analytics Gives Credit for Conversions

Hubspot

Attribution' is a way of understanding which marketing channels or campaigns contributed to a conversion on your website. Looking at first touch attribution for the two customers who converted on the Introduction to Business Blogging ebook offer, however, would show marketers an entirely different view. First Touch Attribution.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process.