Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? How many pages are actually getting indexed and included in SERPs by search engines? How many and what type of videos are being published on the corporate site? How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Marketing Insider Group

DECEMBER 6, 2021

After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. Why do ecommerce brands need a blog?

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. How to Start a Blog: The Set Up. Quick Takeaways. Even better.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

The Lead Agency

MAY 12, 2022

Blogging has become a staple in almost every B2B marketing strategy. Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the industry AND, if done properly, start to convert those visitors to genuine leads.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Blogging Stats. Industries that blog tend to reach 55% more web traffic. SEO and Organic Search Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

OCTOBER 3, 2023

Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. Put Organic Content Creation Above Technical SEO Tips We can’t emphasize this enough: Create content that appeals to humans. Sure, SEO best practices encourage search engine crawlers to index your site well.

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. Sparking deeper loyalty with current customers. And it makes sense.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 4, 2012

First, five reasons B2B companies are a better fit for social media marketing than their B2 counterparts: • Clear understanding of customers (“B2B marketers go far past demographic data”). “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

Social Media 100

Social Media Media B2B Lead Scoring 100

ClearVoice

JUNE 13, 2022

Above all, be clear about how your blog will serve your business and its customers. Does your team have the necessary writing skills and knowledge of SEO practices to achieve your goals, or would outsourcing be more effective? We’ll cover keyword strategy and SEO skills in more depth later in this post.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Marketing Insider Group

FEBRUARY 1, 2022

Stretched thin by the constant tasks required to keep publishing content? Here’s the thing: outsourcing to a content writing agency might seem like an expensive and complicated undertaking, but it’s actually the most effective way to optimize the return on your marketing efforts while you focus on your core business. Image Source.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Single Grain

MARCH 18, 2020

As an SEO, you know that Google constantly changes. So a big part of the SEO industry involves figuring out what these updates are and revising best practices to take advantage of them in order to optimize a brand’s web presence and make sure they don’t incur penalties from Google. What Is Content Decay and How It Affects Your SEO.

Google 144

Google Guidelines Paid Search Agency Content 144

Hubspot

JUNE 20, 2012

You know blogging is critical, paramount, indispensable to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks.

Template 28

Template SERP Sample Custom Publishing 28

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. but an actual paying customer! Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 10, 2018

More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. A lot has been said about the benefits of business blogging. Repeat business.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Single Grain

FEBRUARY 15, 2023

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates 4) Focusing on a Single Content Type Another common mistake that businesses make when creating a content marketing strategy is failing to appreciate just how many types of content there are these days. And the way to do that is through in-content SEO.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. NOW WITH MORE!

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 97% of all consumers search for local businesses online. (An marketers have obtained at least one new customer through LinkedIn. Relevanza ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. 97% of all consumers search for local businesses online. (An marketers have obtained at least one new customer through LinkedIn. Relevanza ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In First, business blogging helps you in respect to search engine optimization (SEO). 3) Citizen Journalism. 5) Gamification.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Scoop.it

MAY 25, 2021

By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO? Over the years, we’ve seen a steady increase in the use of graphics in blogs. This is a trend that will continue, especially for business blogs. What is Blog SEO?

SEO 128

SEO Long Tail Marketing Keywords SERP 128

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100