Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. These are all trackable, and you can follow the progress of the buyer with marketing automation tools that score activities. Your content—blogs, videos, etc.—will Lead Source. Every lead starts somewhere.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Only B2B

MARCH 6, 2024

However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel. But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. Display is an incredibly low-effort way to spend your marketing budget. I have a theory. The precision myth.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. For that reason, digital audio advertising represents an important component of any well-rounded media and advertising strategy.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. 33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Guest post by Nick Rojas. Higher ROI.

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Circle Studio

NOVEMBER 24, 2020

Here are a few examples of what this acceleration will look like: Video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Virtual events. Personality Insights. AI-Generated Content.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. AI tools reshape ad creation, providing innovative ways to reach wider audiences. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SalesIntel

APRIL 28, 2022

Frequently, a better option is to employ a data intelligence tool to save time and obtain correct data for your ICP. Search engine ads and social media ads need an ambitious budget, especially when you have a competitive business industry with a larger ticket size. Make sure you have the right marketing intelligence tools in place. .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

NOVEMBER 17, 2022

The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. These tools will also provide in-depth analytics about the performance of email marketing. Video marketing. If you want to take your marketing to the next level, you need to give some thought to video marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

AUGUST 5, 2020

Within a week, they had launched a hub of COVID-19 resource content. MD Financial discovered three core needs: peace of mind about their portfolios during volatility, how MD was going to address their unique financial needs during the pandemic, and an understanding of what government programs were available to them. ” 2.

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

Martech

SEPTEMBER 16, 2022

Who uses or works with content marketing tools? What types of tools or software enable content marketing? Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. guides, articles, blog posts, graphics, videos, social posts, etc.) Additional reading.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Vidyard

OCTOBER 27, 2019

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Contently

DECEMBER 3, 2020

With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. For the majority of brands, the cost of implementing new technologies for user tracking and attribution analytics, and integrating them within existing tools is prohibitively high.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 This allows you to aim your marketing budget and resources and solve the right problem. They often listen to podcasts or YouTube videos. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Only B2B

DECEMBER 29, 2022

Companies are trying to maximize their marketing budgets when markets slow down. Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website. Video Promotion.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

JULY 7, 2021

It’s no secret that businesses today rely on a ton of different tools to reach their target audience. But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Internal communication and collaboration tools (think: project management tools , Slack).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. Using data visualization tools To take data analysis a step further, utilize data visualization.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Only B2B

FEBRUARY 16, 2022

As per Statista , the pandemic has pushed 62% of global B2B businesses to cut their marketing budgets. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources. Focus on intent data to determine a lead’s exact placement in the sales funnel, and so on.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Optinmonster

FEBRUARY 11, 2024

Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a Free Tool Want a growth hacking strategy that’s proven to help people recognize your company? Create a free tool that’s insanely useful. Here are some more examples of free tools for inspiration.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Inbox Insight

DECEMBER 1, 2020

A combination will guarantee that you are nurturing your customers and leads effectively, whilst continuing to bring in new prospects that could fly through the funnel. Not putting enough budget into gathering and using intent data. Only using intent data at the bottom of the funnel. Having true visibility comes at a cost.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Digilant

MAY 23, 2023

All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels. Advertising During Economic Uncertainty Around eight in 10 U.S. Where are you losing consumers in the sales funnel?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels. Advertising During Economic Uncertainty Around eight in 10 U.S. Where are you losing consumers in the sales funnel?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing Strategy 123

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

Optinmonster

APRIL 12, 2024

If an advertisement for a pair of wool socks claimed it would keep their feet warmer than the closest competitor, that customer generally took the statement at face value. However, as social media and the internet have evolved, customers have been given access to additional resources and information. Think of a case study as research.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80