Marketing Insider Group

DECEMBER 18, 2013

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100

Stats Content Marketing Content Curation 100

Biznology

MAY 25, 2015

Here are 31 stats on SEO that show what Ricky Bobby knows. #1 source: Digital Marketing Philippines). source: Digital Marketing Philippines). 45% of US marketers spend more than 2 days per month researching and learning about the latest trends in SEO. Do these stats show you what drives SEO? source: Moz ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. seconds over the past two decades.

Paid Content 212

Paid Content Stats Marketing Budget Webinar Metrics 212

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

DECEMBER 29, 2023

shoppers broke records during Cyber Week, spending $70.8 Despite the impressive numbers, these stats don’t necessarily spell out long-term success. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. Cyber bust Cyber Week marketing is largely interruptive.

Top of Funnel 99

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 99

Tomorrow People

MARCH 8, 2018

Done the right way, content management allows you to: Maintain and engage with your prospect community more deeply and profitably than your competition. Reduce your marketing budget. Measure your whole marketing spend. How content marketing puts the ‘market’ back into marketing.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Automation can also help reduce the risk of error if you still rely on manual data entry to create documents like budgets or spending logs.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Marketing Insider Group

MAY 13, 2020

Too often, we stay there in our little marketing silos, doing what we’re told. Never thinking about the CEO that needs hard numbers to justify her marketing spend to the company’s investors. Quantifying – or even thinking about quantifying our results – is a challenge for too many of us in marketing!

Trust Marketing 304

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 304

EveryoneSocial

SEPTEMBER 28, 2021

Now, let’s get into the word-of-mouth stats you need to know. Below, you’ll clearly see the importance of word-of-mouth marketing within your company’s marketing strategy. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Vision6

APRIL 30, 2024

Nearly 90 per cent of small businesses across Australia and New Zealand are concerned about the current economic climate impacting their businesses negatively this year, which might suggest they’d want to pull back on their marketing spend to reduce costs,” said Renee Chaplin, VP Asia Pacific for Constant Contact.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Schubert B2B

MAY 26, 2023

They can devise a digital marketing strategy that is right for the goals of the business. In recent years, digital marketing has become more important than ever. During the pandemic, when people were perpetually online, digital marketing spending increased massively.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. These stats underscore the importance that both marketing and sales teams agree on the definition and criteria for SQLs and SALs. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Content Standard

SEPTEMBER 10, 2016

Despite the wide variety of tools, automation, and reports available to social marketers today, the complexities and speed of the social environment continue to require high demands on social managers’ time. Doing everything right can still fail if it doesn’t fit your brand experience.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Savanta

AUGUST 29, 2016

However, ignore any stats like these because they’re a red-herring. This can be calculated by adding up all of your acquisition costs (sales and marketing spend) and dividing this by the number of new customers acquired during the relevant period. Here’s how.

Cost 120

Cost Word of Mouth Acquisitions Sales Cycle 120

Savanta

AUGUST 29, 2016

However, ignore any stats like these because they’re a red-herring. This can be calculated by adding up all of your acquisition costs (sales and marketing spend) and dividing this by the number of new customers acquired during the relevant period. Here’s how.

Cost 120

Cost Word of Mouth Acquisitions Sales Cycle 120

Outreach

JANUARY 5, 2022

Measuring stats like customer satisfaction, churn, and revenue are relatively straightforward, but sales efficiency and effectiveness are tougher nuts to crack. Sales efficiency compares revenue to sales and marketing spend in a given period. What is Sales Efficiency?

Efficiency 52

Efficiency Effectiveness Customer Satisfaction Stats 52

Tomorrow People

NOVEMBER 9, 2018

But help is at hand, because the CMI (Content Marketing Institute) has just completed its annual B2B Content Marketing Report. and it’s packed with stats that shed light on this issue. This blog summarizes some of its findings to help you win greater ROI from your content marketing strategy.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Martech

NOVEMBER 1, 2022

Although budget dollars appear to have flowed freely during the height of the pandemic, those marketers might be in for a bit of a rude awakening. . Dig deeper: B2B marketing budgets stalled out in 2022. After all, the marketing cost center is pure overhead, they say. Where’s Don Draper when you need him?

Work Management 112

Work Management Marketing Management Marketing Budget Budget Programs 112

Savanta

JUNE 12, 2014

Two fifths of your budget is allocated to digital channels. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. If online advertising is in your marketing plan, it’s not programmatic (i.e. And when marketers (i.e. How did I do?

Allocation 120

Allocation Paid Search Agency Advertising Agencies Planning 120

Hubspot

FEBRUARY 5, 2016

36 Marketing Stats From Across the Globe. 1) 72% of marketers in APAC prioritize an inbound approach to marketing. 21) In Latin America, 61% of marketing content is written by staff in-house, and 29% by executives and 26% by agency partners. What do you think of these regional marketing trends?

Stats 28

Stats Advertising Agencies Paid Search Agency Trends 28

KoMarketing Associates

SEPTEMBER 12, 2017

“While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. based senior marketers plan to increase their marketing spend on events in 2017, with more than half reporting that they plan to participate in 50 or more events per year.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Webbiquity

SEPTEMBER 27, 2016

However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. How do you validate your marketing spend within your organisations? Image credit: Wikimedia.

B2B Marketing 100

B2B Marketing Content Marketing Tips Ideal Customer Profiles 100

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

APRIL 14, 2023

Most marketers spend more than half of their workweek on unautomated day-to-day tasks. Worse yet, close to 30 percent said their sales and marketing teams aren't integrated in terms of processes and funnel data. Duplicate records can make this stat a reality for your business pretty fast. Why Is RevOps Important?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Marketing Insider Group

OCTOBER 13, 2015

As marketing executives, why is tying revenue to marketing spend so difficult? It’s tough to track who’s done what and when between marketing and sales for that long of time, much less understand what impact it had on contributing to revenue. Change is what business is all about today, not just marketing.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Such stats only go to prove that justifying a marketing budget to the CFO is hard. However, it is not impossible.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

sagefrog

NOVEMBER 14, 2023

If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal. You can design videos to tease a new product, go deeper into a product’s benefits, summarize stats from a recent eBook, showcase a client’s story, and accomplish so much more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SnapApp

JANUARY 29, 2015

Marketing has never been more important or more misunderstood than it is today. On one hand, CMOs are gaining influence, and marketing spend is on the rise. Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. Read On>> .

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Inbox Insight

JUNE 7, 2020

That’s why measuring campaigns is so important for the B2B marketing strategy. Additionally, ROI stats are vital to getting board-level buy-in. 11% of respondents said they struggled with getting approval on inbound marketing ideas, and 9% said they couldn’t secure enough budget.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Content Marketing Institute

OCTOBER 17, 2017

In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three technical skills lacking on their teams. Content creation and #contentmarketing are top tech skills missing from #marketing teams via @CreativeGroup.

Process 63

Process Planning Content Marketing Enterprise Management 63

The Freeman Company

MARCH 8, 2017

Six stats to inform your attendee marketing spend

Advertising Benchmark 40

Advertising Benchmark Stats Budget Management Spending 40

Martech Advisor

NOVEMBER 25, 2019

One stat in particular stands out: 69% of C-suite executives were very confident that of all the customers they’ve reached in the past year, that their customer ID program would allow for finding and messaging those exact same customers online over the next two years. Ranked Objective Importance. 50% Decrease cost per acquisition.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

KoMarketing Associates

OCTOBER 20, 2013

On Stats, Marketing Benchmarks, and Measurement for B2B Marketing. Study: 93% of B2B companies use content marketing. 49% have no content marketing strategy. The average marketer spends $56,000/year to maintain their database @Peter_Gracey #mpb2b. Edit sober." Only 42% are effective.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

EveryoneSocial

JUNE 23, 2020

Use these employee advocacy stats , crunch some numbers, use vendor case studies , talk to other people in your networks who are using employee advocacy, etc. Instead of ramping up marketing spend on ads, maybe you take that budget and use it for your advocacy platform.

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

Content4Demand

FEBRUARY 7, 2019

You’ll find lots of tips, stats and best practices along the way. B2B Budgets Expand. 40% of B2B Brands Set to Increase Marketing Budgets in 2019. Increased marketing spending this year points to its growing priority in the business budget.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50