KoMarketing Associates

MARCH 6, 2013

This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report. The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Profiles contain lots of rich data that proves invaluable in your marketing and networking efforts.”

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing. What do you think?

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

Digital B2B Marketing

OCTOBER 9, 2012

Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. However, when someone replies to you on Twitter, says “must read, check it out” and the topic is clearly the kind of thing you read and share, you expect it to be a genuine recommendation. sent to 43 people.

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years. Don’t just tell your audience to look at something; make it something they have to look at.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. Here are a few of the top tweets from # BtoBLive : There was a problem connecting to Twitter. There was a problem connecting to Twitter. There was a problem connecting to Twitter.

BtoB 100

BtoB Conference Social Media Twitter 100

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Share your prediction in the comments below or with me on Twitter ( @wittlake ). According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.

Social Media 100

Social Media BtoB Media B2B 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      An event doesn’t need to have to trend on Twitter to be great.     9.    The benefit? .    The benefit?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. Christopher Hosford is a frequent guest blogger for ViewPoint.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Will Twitter Become This Generation’s Cronkite? Twitter (101). Will Twitter Become This Generation’s Cronkite?

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

JULY 9, 2009

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. Is Twitter a Critical Part of your Resume? Is Twitter the Next Channel for Contact Centers? If You’re Not Doing This with Twitter Already You Should Be , June 25, 2009. Twitter (35).

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As the Kenneth Cole fiasco on Twitter showed us, the crisis can come from anywhere, even within.

PR 100

PR Social Media Social Marketing Planning 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Don’t believe me? So what do you think? Let me know what you think in the comments below.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

KoMarketing Associates

JUNE 6, 2013

The conference breaks out into two separate tracks for sales and marketing professionals, coming together to highlight the latest BtoB research and keynote sessions. Let us know via comments below or send us a message on Twitter , Facebook , or Google+. Marketingsherpa Lead Gen Summit. Events Search Engine Marketing Blog'

Conference 120

Conference B2B Marketing Planning B2B 120

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. It also uses a number of Twitter accounts for business news and the industrial index. For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. Twitter: the little bird that grew up strong.

Tips 100

Tips Ning BtoB Digg 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

JANUARY 7, 2010

Is Twitter a Critical Part of your Resume? 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Email this to a friend? Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. The short answer is – YES! In a recent article.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

JANUARY 25, 2011

Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? Yesterday I asked the question in Twitter: “what is the biggest challenge in B2B Marketing. Beth Cotter ( @GreyKW ) mentioned on Twitter yesterday that the biggest challenge in B2B Marketing was strategic thinking and market planning.

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

MLT Creative

DECEMBER 9, 2011

BtoB Magazine. Twitter more popular with B2B marketers but LinkedIn brings more B2B leads. According to Pardot, 91% of the surveyed group used Twitter, but it ranks behind category leader LinkedIn and blogging in lead generation. The Quadrennial Effect: Olympic Games, elections expected to power 2012 ad spending.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Reuters Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey] 69 percent of U.S.

Twitter 53

Twitter B2B Marketing B2B Paid Search Agency 53

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Amanda Aug 11 2010 Michael, I couldn’t agree more.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Amanda Aug 11 2010 Michael, I couldn’t agree more.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

Also, as Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. Rich on Twitter: @richvancil. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

MLT Creative

JANUARY 20, 2012

Do you know where your B2B twitter message is? Marketers should try to post their most important Twitter messages at off-peak times when there's less noise and chatter for them to compete with, writes Dan Zarrella. BtoB Magazine. It's 10 pm. Weekends tend to be a good time to get the word out.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Follow Amanda on Twitter @AmandaF_Batista. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Can Twitters growth continue? Can Twitters growth continue? , Twitter Squatting - a new cyber sport , January 12, 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Paul Gillin

JANUARY 24, 2013

Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Twitter: @pgillin. His four previous books about social media and online communities include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching and Social Marketing to the Business Customer. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50