markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

SEPTEMBER 18, 2007

" In Christopher Hosford's BtoB Magazine article, he highlights some of the reasons why " Lead management far from easy task." Click above Image to enlarge or Download PDF ). Sales has not been given the means to hand unsuccessful leads back to marketing for further work or nurturing on their behalf.

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In response, marketers have allowed free downloads but, added registration forms inside their PDFs. New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

SEPTEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Download "What Sales Really Needs From Marketing" If you like what you read, you should check out Jills book ( Selling To Big Companies ) too.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Teleprospecting works. Sherpas findings contradict the "calling doesnt work" line weve heard for years. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Download the eBook here. Download the eBook here. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Paul Gillin

OCTOBER 5, 2011

I downloaded and read most of them. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. Does this stuff really work anymore? I tweet almost all of them. The weekly newsletter is always good for a laugh.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I advise starting with the most recent content first and then working your way back in time.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you dont read and then apply lessons from Lead Generation for the Complex Sale , then let me know how things work out for you."

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Industrial Marketing Today

MAY 14, 2010

Why not create a downloadable library on your website? You can see a working example on my client, Schulte Building Systems’ site. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. CAD drawings – you probably already have an extensive library of CAD drawings.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " One final thought - dont rush a list of webinar attendees or white paper download registrants to your sales team and call them sales leads.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Hubspot

JANUARY 19, 2011

Social media can also be a very helpful tool in the sales process when Sales is following up with leads and opportunities, especially considering the fact that, SiriusDecisions projects that by 2015, 71% of initial BtoB inquiries will be web-driven, and "a sound social media strategy is key to driving this inbound interest.".

Social Media 28

Social Media Media BtoB Hubspot 28

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis!

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

MLT Creative

NOVEMBER 1, 2011

Leeds, UK: This presentation and panel discussion session will teach you the tips and techniques to ensure you get in front of the companies you want to work for, project the best you can be at interview and guarantee to impress. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Adobe Experience Cloud Blog

MARCH 25, 2010

In the past, this model worked. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. In contrast, today’s best companies are using a new revenue engine that uses repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Learn More.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Hubspot

NOVEMBER 25, 2011

And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis. Not integrating email and social media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

The ROI Guy

JANUARY 25, 2011

AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. Alinean recognized by BtoB Magazine’s as one of To. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

If this overview is of interest, you can listen to the full webinar as well as download the presentation at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=42573082&rKey=8216d55bb0ac9682 Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. And it worked really, really well. I know there’s the Silicon Valley vibe of working 18 hours a day and don’t do anything else. Welcome to the show, Kris.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Subscriber downloads a white paper. Maximize the timing of delivery. Subscriber reads several blogs in a category.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

NOVEMBER 19, 2009

Explaining how things work is boring to economic buyers. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Active words are much better than passive words. Think sizzle!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I had a bit of writers block as I was working on my book last night. Download lead generation map.pdf Okay back to writing.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

markempa

AUGUST 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Please download it and pass it on. The book is available for download here. Please download it and pass it on.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

JUNE 12, 2013

But when it comes to email specifically, according to BTOB Magazine , 49% of B2B marketers spend more time and resources on email than on other channels. Consider hiring a designer to build a series of templates that work with your email software , and have those ready in your back pocket for future email sends.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

SEPTEMBER 28, 2010

HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40