markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. To Interact with Customers and Prospects. So our reasons for hosting our own events were two fold: Interact with our customers, contacts and leads. State of Event Marketing, July 2011). To Build your Brand. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. " If the sales team is measured by their ability to bring in or grow customer relationships, then marketing should be measured on their ability to help the sales team get into the right opportunities (a.k.a.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It’s not just informing and entertaining, but calling the [readers] to action,” said Blank.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

Adobe Experience Cloud Blog

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. david_genius : SMB customer for $250,000 - Found (on twitter) & closed in 13 days!!! Answer: (via @PaulDunay ) Start with the customer support angle. BarbraGago : Enter into social media as a peer.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Ranking 48

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

The ROI Guy

FEBRUARY 25, 2011

for BtoB, large revenue deals, from marketing through to sales); 2) Lack of Value: An inability for sales reps to engage their clients in a strongly desired dialogue by buyers to solve their greatest problems. (i.e., So how much would you invest in sales enablement best practices to generate a 10% revenue boost?

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

The ROI Guy

JUNE 22, 2010

Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.” One of the best ways we have found to connect with customers one-on-one is through interactive white papers. This got me thinking. The challenge according to Ms.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

markempa

MAY 24, 2005

They have an amazing lead conversion rate, which is triple the amount of their industry peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

MLT Creative

NOVEMBER 1, 2011

We’ll explore how marketers like The Home Depot and Tempur Pedic are using combinations of all three to increase customer engagement and drive sales. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. November 1, FUNNEL 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

JUNE 8, 2005

If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Adobe Experience Cloud Blog

MARCH 25, 2010

pricing, product details, customer references) was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it. pricing, product details, customer references) was not readily available with just a few clicks, so prospects were willing to speak with a sales rep to get it. It’s expensive.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. In this blog post, I present a few of the key research metrics and advice. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

APRIL 12, 2007

I came across a recent report by Aberdeen Group entitled, " Creating a Customer-Centric Marketing Organization ," that reinforces the point with broader empirical data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

When was the last time you talked to your customers and asked how they were doing? Reichheld asks, “Would you recommend our products or services to a business peer?” When your customer’s act as good references, they show that they have received value from your company. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. Or as I say “Sales is the customer of marketing.” If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. This week alone, there have been 3 popular media articles on this issue.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100