The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.
ViewPoint
FEBRUARY 4, 2014
But are they perusing your homepage, or downloading a white paper? This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects. Here we’re talking content marketing—developing the words, videos, audio or slides that engender trust and respect.
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Biznology
OCTOBER 15, 2012
Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23%
Exo B2B
JULY 9, 2019
It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?”
Industrial Marketing Today
JULY 29, 2010
Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.
KoMarketing Associates
MARCH 7, 2013
BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey. Content Marketer of the Year winner. Marketing Sherpa (@MarketingSherpa). More here: [link].
Industrial Marketing Today
AUGUST 17, 2010
Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. I am referring to optimizing customer engagement in B2B marketing. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) Why is it important?
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