Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23%

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Marketing Insider Group

DECEMBER 5, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. The answer is easy: content marketing. Content marketing is the process of creating content that our customers actually want or need. InboundWriter ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing?

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

Biznology

JULY 12, 2018

Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a blogger at Biznology and Target Marketing Magazine. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Trends 141

Trends B2B Marketing B to B BtoB 141

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Top Rank Marketing

AUGUST 7, 2023

Generative AI’s meteoric rise has left nary a sector of society unaffected by the technology’s touch, however when it comes to marketing, it’s a different kind of touch that is standing out — the human one. Best answer content 2.0, Humans build trust and nurture relationships.

Marketing AI 87

Marketing AI Automation Best Practices B2B 87

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. Let’s render to Ceasar the things that are Ceasar’s: it was by reading a blog post by Hervé Monier entitled: “Self-proclaimed influencer, true expert or ambassador: which BtoB influencer are you?”

BtoB 45

BtoB B2B Social Networks Opinions 45

Top Rank Marketing

JULY 12, 2023

Additionally, the most successful firms utilizing content marketing tend to place a higher value on the attribute of creativity, a trait 92 percent of top content marketers said their organization sees as helping to craft successful content, while just 63 percent at lower-performing organizations strongly value such creativity in content marketing, (..)

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

ViewPoint

MAY 9, 2013

Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Lead Generation Poses Biggest Challenge for B2Bs. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

KoMarketing Associates

MARCH 7, 2013

BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey. Content Marketer of the Year winner. Marketing Sherpa (@MarketingSherpa). More here: [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success. It was the first time I saw him speak and he did not disappoint.

BtoB 100

BtoB Conference Social Media Twitter 100

ViewPoint

APRIL 15, 2014

Christopher Hosford is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. He can be reached at chris@hosfordgroup.com.'

Enterprise Management 120

Enterprise Management BtoB Paid Search Agency Startups 120

KoMarketing Associates

JANUARY 25, 2013

As B2B marketers invest more in social media this year (either through direct budget dollars or time commitments), we’ll learn more about lead quality, quantity, and the tie-ins to other B2B marketing channels and tactics. Content Offers Ranked by Impact on Lead Acquisition Quantity. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Paul Gillin

DECEMBER 12, 2013

These publishers eschew search optimization in favor of creating content that people want to share. Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Short on content?

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World.

Conference 120

Conference B2B Marketing Planning B2B 120

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

KoMarketing Associates

MARCH 21, 2013

Key considerations B2B SEO professionals: Design & Layout: Visual appearance and readability are critical factors in getting potential buyers to take the time to review content marketing assets. Consider immediate engagement metrics as well as long term goals, for purposes of defining quality in content marketing development.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

ViewPoint

APRIL 17, 2012

As a further look at where marketing has progressed and why sales won’t take over lead generation anytime soon, look at a sample of the titles of the latest articles in the April 9 th BtoB Magazine: Marketers embrace digital content testing. Complicates content marketing goals. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

KoMarketing Associates

OCTOBER 30, 2012

According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. So, in other words, a literal tweeter! So what can you do to keep up?

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Buzz Marketing for Technology

JANUARY 26, 2010

The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Online Content Marketing Results: Poll Says 50% Dissatisfied. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Business Results from Online Content Marketing?

Tips 100

Tips Ning BtoB Digg 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Target Marketing Magazine. BtoB Magazine. Chief Marketer Magazine. Website Magazine. DMNews Magazine.

Course 48

Course Conference BtoB Tools 48

EMagine B2B Blog

JULY 4, 2013

This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers. Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

EMagine B2B Blog

JULY 4, 2013

This Business.com article starts with a quote saying: “Delivering the right content to a buyer at the right time is becoming increasingly difficult for B2B marketers. Crain’s BtoB Magazine and Bizo surveyed B2B marketers and found that the sales cycle has lengthened for 43% of B2B companies.”

Online Marketing 40

Online Marketing B2B Marketing BtoB B2B 40

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

And I certainly agree that the acceptance of our role as B2B marketers is changing and evolving more into revenue generation. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100