Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. More streaming. And those are ad-supported, with ads frequently sold programmatically.

Advertising Agencies 117

Advertising Agencies Advertising Channels Advertisements Advertising 117

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 97

Marketing AI Advertising Agencies Planning Broadcasting 97

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Rain: The Growth Agency

JANUARY 12, 2021

In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking. While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. To download Media Impact Report #22, Click Here.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

Cable 40

Cable Bundling Broadcasting Bandwidth 40

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

ClickZ

NOVEMBER 20, 2020

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Advertising.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. There were broadcast shows that could give brands tremendous reach. Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. Have your marketing efforts evolved with them?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Martech Advisor

JANUARY 8, 2020

Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. It’s no surprise then that advertisers are keen to reach the audience demographic that streaming attracts, and many channels need their ad spend in order to keep expanding.

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Convince & Convert

APRIL 17, 2014

The integration of advertising and “content” works for Google search because on Google search you are actively seeking information/resources so the ads are almost inherently useful. I think they see their competition as broadcast and spot TV. It’s a different psychology on Facebook. Nothing but TV has Facebook’s reach.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Content Standard

AUGUST 15, 2016

As mobile devices continue to occupy more of our time each day, and video consumption increases accordingly, traditional television is having a harder time attracting viewers. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences.

Cable 40

Cable Video Marketing Television marketing Content 40

Content Standard

SEPTEMBER 2, 2016

The appeal to advertisers is very similar to TV advertising, except that it can be even more precise by layering behavior, demographics, and location information into a brand’s ad deployments. Users can see advertisements for Stories at the top of their feeds, but they aren’t exposed to the feature organically.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. People continue to shift their video-watching time to digital devices, including computers, mobile devices, and other connected devices. Americans now spend an average of 5.5

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

LeadSquared

APRIL 3, 2017

We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their gmail inbox.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. In this piece, we’ll dive into connected TV and OTT advertising.

Advertisements 98

Advertisements Advertising Marketing AI Mobile Advertising 98

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

ClearVoice

MAY 15, 2020

Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. Bio: As the former Chief Technology Officer of one of the first fully-remote internet startups, Jeff developed the technology for and participated in one of the first mobile and streamed internet reality shows.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Valasys

JANUARY 9, 2020

According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

chiefmartech

FEBRUARY 9, 2016

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. Brand Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Martech Advisor

APRIL 1, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. For example, developers who are gamers know better than almost anyone how hard it is to get a great video feed set up for mobile, streaming and online games. How can you ensure your brand delivers on humanity?

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. For example, developers who are gamers know better than almost anyone how hard it is to get a great video feed set up for mobile, streaming and online games. How can you ensure your brand delivers on humanity?

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126