Content Standard

AUGUST 15, 2016

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing. According to The Economist , cable providers are hemorrhaging subscribers as a result of cord cutting.

Cable 40

Cable Video Marketing Television marketing Content 40

Parse.ly

SEPTEMBER 10, 2021

” “The thing is, when we think about content marketing and content strategy, I’d like to have you start to think about an audience journey. ” “Media companies are changing too, and becoming much more like agencies. ” BuzzFeed. “We look at a company like BuzzFeed.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Content Standard

SEPTEMBER 5, 2018

More people watch gaming streams every month than watch cable news. Yet in its current state, branded Twitch marketing content remains few and far between. Why is that the case, and how can more content marketers start exploring this new terrain? Twitch is now a billion-dollar platform ripe for the picking.

Brand Identity 54

Brand Identity Branding Gartner Cable 54

Content Standard

AUGUST 6, 2015

For back-to-school retailers, mobile marketing offers a major advantage: personalization. Brands can deliver targeted content marketing campaigns based on the device a consumer uses or characteristics of the buyer herself. Mobile-oriented efforts like these have proved fruitful to the company in the past.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40

Contently

APRIL 21, 2017

Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. As a whole, though, the prescription drug industry has slipped under the digital radar, proceeding into the world of content marketing with caution. A bitter pill.

Paid Search Agency 127

Paid Search Agency Advertising Agencies Companies Content Marketing 127

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Digilant

DECEMBER 21, 2021

use streaming platforms than traditional forms of television like cable or satellite. . The advent of the crowded streaming media landscape and the even more complex OTT advertising market. Many of the newer streaming platforms require no subscription fee to access their content. Today, more households in the U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Stevens & Tate

JULY 13, 2020

The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, you can easily publish a variety of different content, from written articles to infographics and more. However, blogging isn’t the only content marketing tactic that works. million per advertiser.

Trends 69

Trends Marketing Budget Paid Search Agency Planning 69

Valasys

JANUARY 9, 2020

According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Content Standard

DECEMBER 6, 2017

million monthly creators and influencers, the top five percent of broadcasters, whose passion for gaming inspired large, loyal fan bases. These ready-made communities were not just watching someone play a game—the broadcasters appeared on-screen, talking live as they played, while viewer chat dominated the right of the screen.

Advertising Channels 45

Advertising Channels Brand Identity Branding Peer-to-peer 45

Hubspot

JUNE 3, 2015

Here are some of the tricks I've picked up along the way -- both from my own experimentation and from reading the content others in our industry publish -- that helps transform a snooze-worthy topic into a more engaging read. Download real examples of remarkable content marketing in "boring" industries here.

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Webbiquity

FEBRUARY 10, 2015

5 Digital Marketing Statistics. For the first time, marketers spent more to advertise on the Internet (a total of $42.8 billion) than they did for broadcast television in 2013. marketers spent $12.8 ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

OCTOBER 21, 2013

Aside from inspiration, writers have to cultivate top-notch content creation habits and make sure they have all the resources they need at their fingertips. With 90% of marketing companies using content marketing these days , you have to be able to find inspiration to develop excellent content. 2) Podcasts.

Resources 28

Resources RSS Case Study Case Studies 28

Hubspot

SEPTEMBER 17, 2018

Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Biznology

DECEMBER 13, 2016

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. You can be just like the Washington Post. The real bloodbath started in 2009.

Cable 80

Cable Best Practices Content Blogger 80

Martech

AUGUST 18, 2021

Content departments have always had a choice to make about what kind of content they’re looking to unleash, and how much of it. With over-the-top (OTT) devices encouraging TV watchers to cut the cord (linear cable services, that is), the entire landscape for TV viewing has changed. Who’s going after Netflix?

DemandBase 110

DemandBase B2B Cable Account Based Marketing 110

Single Grain

NOVEMBER 28, 2023

With features like automated keyword tracking, trending topics analysis, and personalization capabilities, as well as the ability to create headlines and outlines, Jasper makes content marketing easier than ever before. Also, because of Apple’s privacy and data update, more and more advertisers are experimenting with shoppable TV ads.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126