How to dramatically speed up your Marketing Mix Modeling
ScanmarQED
MARCH 5, 2024
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago. I asked why it took so long and her response was: "We don't bill until 90 days post quarter and the bill is for the total spend, not split by brand.
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