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How to dramatically speed up your Marketing Mix Modeling

ScanmarQED

I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago. I asked why it took so long and her response was: "We don't bill until 90 days post quarter and the bill is for the total spend, not split by brand.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Such as building up personal and professional brands. The event is part of a series sponsored by the Social Media Business Council.

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Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing. Think Nike.

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Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing. Think Nike.

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Integrating Social Media Into The B2B Marketing Mix [Slides]

Marketing Insider Group

I spoke briefly about organizational models, the importance of SEO and Search Engine Marketing techniques in determining how buyers search, what are their top challenges and how best to reach them and their influencers.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.