Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Building Trust.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Go Beyond SEO

MARCH 26, 2024

Welcome to our comprehensive guide on how to elevate your practice with effective plastic surgery branding. In today’s competitive market, a strong brand image is essential for attracting and retaining clients in the plastic surgery industry. Plastic surgery branding goes beyond just a logo or a catchy tagline.

Practices 60

Practices Brand Identity Branding Differentiation 60

Content Standard

MARCH 12, 2024

Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter? They deserve better.

Media 96

Media Brand Identity Branding Storytelling 96

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Here are six key practices for building trust in your brand.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Branding yourself is important because it helps you build and grow your business. Build Know, Like, Trust.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Marketing Insider Group

MAY 20, 2020

What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. In my book, I talk about the latest research on meaningful brands and what it means to be one.

Brand Identity 305

Brand Identity Branding Purchase Intent Fulfillment 305

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. LinkedIn is a key B2B marketing channel.

Linkedin 90

Linkedin Organization B2B Thought Leadership Brand Identity 90

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Televerde

JULY 18, 2022

Nike mastered its brand awareness strategy, as its booming sales show. The brand showed how converting customers doesn’t have to go together with sales copy. Sometimes, a strategic brand awareness campaign is enough to lead customers through the entire sales journey. What Is Brand Awareness? Adds Value to Your Products.

Brand Identity 131

Brand Identity Branding Thought Leadership Trust Marketing 131

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Intent 125

Intent Brand Identity Branding Paid Search Agency 125

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Brand Identity 124

Brand Identity Branding Work Management Marketing Management 124

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 78

CMO Brand Identity Branding Storytelling 78

Marketing Insider Group

MARCH 25, 2024

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Image Source: Adobe Experience Cloud Now, why is this database thing a big deal? Better Customer Experiences: Personalize your interactions , and customers will stick around for more.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

The Marketing Blender

JANUARY 17, 2024

There’s a lot of confusion around employer branding, talent branding, and even culture branding in today’s B2B world. ALL of these terms are pointing to the same thing, which is how your brand is perceived by YOUR PEOPLE. The audience for all these forms of branding is your current and future team members.

Brand Identity 52

Brand Identity Branding High Quality Lead B2B Marketing 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. However, the silver lining is that brands focused on communicating with authentic narratives can pierce through the mediocrity of GenAI content.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. to get through.

Rules 151

Rules Planning Brand Identity Branding 151

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Scoop.it

MARCH 14, 2024

The short answer: You improve your search visibility, trust, and ranking. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. can help the search engine think of your brand as trustworthy.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. Building transparent customer experiences.

Ad Building 112

Ad Building Privacy Ad Exchange Brand Identity 112