Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

APRIL 2, 2021

Deciding on a domain name can be a lot of work and something that you’re likely to put your heart and soul into if it’s for your business or a passion project. Imagine it, sitting down thinking, scribbling ideas, hours’ worth of thoughts, all to craft the perfect domain name. Domain Names Identify Your Business.

Domain 80

Domain Ad brokers Traffic SEO 80

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 127

Marketing AI Google Lead Scoring Lead Ranking 127

Brightedge

OCTOBER 9, 2020

By focusing your attention on how your brand appears in search results, you can reduce the overwhelming nature of the modern buyer’s journey, and make sure you are targeting the right content to the right audience at each moment in their journey to minimize poor bounce rates. 87% of consumers begin their journey digitally.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking?

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Hubspot

OCTOBER 3, 2018

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78

Domain SEO SERP High Quality Lead 78

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Marketing Insider Group

OCTOBER 6, 2021

Start by intriguing your customers with quick, punchy videos that are sufficiently branded without being heavy-handed. Assuming you’ve been optimizing previous video content with relevant keywords, accurately written descriptions, and visual punch, moving to YouTube Shorts shouldn’t present any major obstacles.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server.

Practices 141

Practices SEO Best Practices Domain 141

ClearVoice

SEPTEMBER 30, 2019

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. How to determine your domain authority score.

Lead Scoring 69

Lead Scoring Lead Ranking Domain SEO 69

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. Customers also get a better idea of the variety of content and areas on your site, which then helps them to see your relevance to their particular query. Sitelinks, however, do not get displayed automatically.

SEO 111

SEO SERP Domain Display 111

Conductor

MARCH 29, 2022

consumers tried different websites or brands during the pandemic, and most of them expect to keep using them long after the pandemic. As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. In fact, a full 75% of U.S.

eCommerce 115

eCommerce Paid Content Features Trends 115

SmartBug Media

APRIL 15, 2024

You definitely must stay sharp to hit the top of search engine results pages (SERPs). We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. Blog posts. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Valasys

JANUARY 23, 2024

It allows the brand to rank its digital content in search engine rankings. Here are some of the SEO Tools to improve your SERP rankings – Google Trends One of the first things that you can use is Google Trends. It is the best place to find keywords and the latest topics that help you rank your content in the SERP rankings.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Tools 40

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. Adjusting your approach.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Launch Marketing

DECEMBER 15, 2021

While blogging can increase qualitative measures such as thought leadership , industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. The more content you have on your website, the more opportunities others have to find and link to it.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

seo.co

FEBRUARY 27, 2022

Rich snippets are the bits of information that you see alongside major entries in Google’s (and other search engines’) SERPs. Rich snippets usually appear in the SERPs like this: Rich snippets can help your SERP results take up more valuable digital real estate. Increasing your domain authority (eventually).

Link Building 98

Link Building SEO Ad Building SERP 98

Contently

SEPTEMBER 19, 2023

But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Perspectives results are not driven by the same factors , putting less priority on traditional SEO stalwarts like keywords and domain authority while prioritizing authenticity, personalized insight, and unique experiences in content.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

nDash

APRIL 10, 2020

SEO not only streamlines the content creation process, it also ensures your content reaches the right people in the SERPs. For many brands, the competitive landscape in organic search is intimidating. This is especially true if your competitors have a long-term strategy to dominate the SERPs. Google SERPs.

Analysis 52

Analysis SEO Marketing & Strategy Marketing Strategy 52

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Know your brand. Before diving into the brief, Kelsey Reaves, an SEO consultant and the founder of SiteSee , says it’s valuable to understand your brand or company’s stance on a specific topic.

SEO 111

SEO FAQ Content Work Management 111

seo.co

FEBRUARY 15, 2021

Assess Audience Goals For Your Brand. Choose A Domain. Your niche research should include whether you’ll require a local domain extension to rank better. You can check this by looking at the SERPs for the keywords you’re targeting. A more straightforward and effective method is using aged domains. On-Site SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Conductor

MARCH 9, 2022

When creating new content, you should do keyword research and find all the relevant keywords around your target keyword to use on the page. With the use of LSI keywords, SEO experts are able to provide additional context and relevance to a searched topic, allowing Google to prioritize the highest quality of content to rank in the SERPs.

Keywords 98

Keywords SEO Google SERP 98

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 74

SEO Lead Scoring Lead Ranking Link Building 74

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Even the pages that get that sweet search love aren’t doing brands a lot of good — often because they’re not optimized for terms that matter to qualified buyers. (So Because it turns out, people trust people — not brands. (Or

SEO 86

SEO B2B Paid Search Agency Aggregators 86

seo.co

FEBRUARY 10, 2020

To do this, they pulled in 2 million random keywords and looked at data for the top 10 ranking search engine results pages (SERPs) for each of them. Most businesses need to spend multiple years climbing to the top of the SERPs. The average total referring domains was 25. Referring domains. What does this tell us?

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Parse.ly

FEBRUARY 11, 2022

Your content lacks a distinctive brand voice. If you don’t correctly target your content, your audience won’t find your content relevant and will be less likely to engage with it. Check out this example from Miranda Frye , a consumer jewelry brand. G auge the impact of your audience targeting using Brand Lift surveys.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). You click on one of those results to visit the brand’s website. Organic traffic is especially relevant for two main reasons: 1. It’s relevant. Organic Traffic 101. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Conductor

MAY 27, 2020

Only use relevant keywords, and remove unnecessary parameters “/” and underscores “_”. Be sure to use unique contextual copy that includes primary keywords, brand terms and list the country (where space allows). Use separator “|” or “–” to separate brand terms. Here are the rules: Keep URLs short. Page Title & Title Tags.

SEO 110

SEO SERP Tagging Keywords 110

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. Number of referring domains — These are websites that do the backlinking. Use search volume to guide product naming & branding.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

seo.co

OCTOBER 27, 2020

There are two main factors that supposedly influence the Google Sandbox penalty: The active age of the domain. Most notably, only relatively new domains are affected by the Google Sandbox. Note that this applies not to the WHOIS registry of the domain, but rather the date on which the pages of the domain were first indexed.

Google 116

Google Effectiveness Domain CAN-SPAM 116

seo.co

JANUARY 25, 2021

In the SERPs (as well as in life), the only constant is change. When a new page is published, the algorithm will provide a friendly “test” for that page, driving it up in the SERPs, giving more exposure. As a rule, newer pages and domains tend to dance more widely and rank more erratically.

SEO 72

SEO Google SERP Domain 72

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). ” Delivering relevant search results is a huge part of that. The most relevant are shown first, with the rest shown over successive pages. A Secure and Accessible Website.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Brightedge

NOVEMBER 19, 2021

We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Have you noticed differences in the SERPs this year? Since the quality of content is king, is it still necessary to have long articles if one short article is more relevant?

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product. Big, recognizable brands with established backlink moats could become even harder to challenge.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145