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End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox. Customer Service Management Tools. Lead Generation Software. SEO Software.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. SharpSpring.

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3 Ways to Secure Your CRM and Avoid Security Risks

Zoominfo

One security breach can cause irreparable damage to your brand image. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects. If you’re looking to be more proactive and less reactive, start with an inspection of your Customer Relationship Management System (CRM).

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Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

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Telemarketing Trends in B2B Marketing: What’s Working in 2023?

SalesGrape

With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions. Here are some key technologies that have revolutionized this field: CRM Systems A robust CRM system is essential for managing customer data effectively.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM).

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The 50 Best Startup Tools For 2021

Marketing Insider Group

It’s not easy, but we put a list together to make it a little more manageable. We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Startup Tools for Project Management. AnswerThePublic.

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