Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It just doesn’t work and may hurt them and your brand” ( Click to see tweet ).

BtoB 100

BtoB Conference Social Media Twitter 100

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

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Lead Generation Ideal Customer Profiles Generation Leads 120

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. It will be interactive, engaging, and hands-on. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. It will be interactive, engaging, and hands-on. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Lead Generation Work Management Marketing Management Search Marketing 120

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

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RSS Lead Generation Generation B2B Thought Leadership 120

MLT Creative

NOVEMBER 1, 2011

Here's what's on tap for marketing industry events for November. November 2-3, SIC2011 (Seattle Interactive Conference) Seattle, WA: The first annual Seattle Interactive Conference is a two-day event celebrating the convergence of online technology, creativity, and emerging trends in one of the world’s most innovative cities.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. But all of this monitoring for mentions of your brand is very reactive and I think the next frontier of social media is something much more proactive.

Social Media 100

Social Media Media Marketing Management BtoB 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Adobe Experience Cloud Blog

DECEMBER 3, 2009

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . First, major kudos to David Meerman Scott and Marcy Shinder of American Express OPEN for giving fantastic keynote speaches during the one day virtual event!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

BtoB Magazine. 6 Week Course in Branding by About.com. Brand Like a Rockstar. Free Events: Marketing events are great ways to stay up-to-date and make great contacts. Revenue Rockstar Roadshows – these are free events we hold throughout the country to help marketers improve their skills.

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Course Conference BtoB Tools 48

Webbiquity

NOVEMBER 18, 2014

New technology, tools and theories require the most talented data analysts to stay up-to-date by attending industry events, reading widely and making connections. For 27+ years Movéo has partnered with category leading brands to craft strategies and build tactics that engage audiences and drive business growth. Continuous learning.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

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Advertising Benchmark Work Management Marketing Management Planning 100

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Listen to podcast on trigger events (File size is 5.58 In this podcast, Ill tell you her secret. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Many firms are listening now for their brand (I know I spoke to 50 of them this year about this issue) but I don’t think they are ready for a crisis.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. He has also spoken at scores of other events about technology trends and social media.

Social Media 100

Social Media Social Marketing BtoB Media 100

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. Recording speeches or teleconferences for later distribution.

Lead Generation 120

Lead Generation Generation Lead Marketing Qualified Leads 120

markempa

AUGUST 16, 2006

« E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper | Main | Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books » Article: Why Most B2B Websites Fail To Convert Sales Leads Check out a new article that I wrote for RainToday , called “ Why Most B2B Web Sites Fail to Convert Sales Leads.”

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Our reputation leads others to make conclusions about our brand but our brand doesnt create our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

AUGUST 16, 2007

You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

AUGUST 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

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Lead Generation Ideal Customer Profiles Generation Lead Scoring 120