Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 121

Brand Identity Branding Word of Mouth Social Media 121

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Add credibility for your business, and improve brand presence. Related content: Want more stats? Lastly, we include real-time stats.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And your internal team can curate the articles directly in Sprout.

Stats 89

Stats Buy Budget Programs Sales Qualified Leads 89

Content Marketing Institute

MAY 16, 2023

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. Continue reading →

Brand Identity 98

Brand Identity Branding Stats Paid Search Agency 98

Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 301

SMS Advertising Benchmark Email Marketing eCommerce 301

Webbiquity

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: Dialogtech).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

Social Media 103

Social Media Statistics Marketing Management Ideal Customer Profiles 103

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. But how powerful is it really , you ask?

Statistics 308

Statistics Video Marketing High Quality Lead Stats 308

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

JULY 18, 2019

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. Brands need to talk to their audience. Finding your audience. Give customers what they want, not what you think they want.

Stats 68

Stats Brand Identity Branding Peer-to-peer 68

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Take a look to see if you need to get serious about putting together a TikTok strategy for your brand. This makes it the perfect platform for brands who are targeting teens and young adults.

Stats 137

Stats Planning Paid Search Agency User-Generated Content 137

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Rapid reporting leads to a smarter strategy and share-friendly stats. Let’s dive in.

Tagging 115

Tagging Marketing Strategy Marketing & Strategy Planning 115

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. The concept is simple enough.

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Marketing Insider Group

MARCH 14, 2017

Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The post 10 Stats About Video that Marketers Need To Know appeared first on Marketing Insider Group. In 2015, the average was 5 […].

Stats 210

Stats Video Marketing Emarketing Impressions 210

Sprout Social

SEPTEMBER 14, 2020

As your team starts looking to the future, here are five key stats from the 2020 Sprout Social Index that you need to keep top of mind when marketing in 2021. People follow brands on social to stay up to date on new products and services. Grab a cup of coffee and find out all about Brusdar Graterol in this brand new series!

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. Should Your Brand Worry About Dark Social? What Is Dark Social?

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. When people first run across your brand, your social media presence is likely one of the first things they’ll check out. Make your brand easier to find (via search).

Social Media 89

Social Media Brand Identity Branding Media 89

Benchmark Email

OCTOBER 21, 2020

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective.

Stats 128

Stats Email Marketing Marketing & Strategy Marketing Strategy 128

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. This was the 15th and FINAL post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1: KoMarketing ). 10: Enterprise vs. . #6:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

ClearVoice

JUNE 19, 2023

Here are some interesting content marketing statistics related to social media for 2023: 69% of marketers use social media to build brand awareness. ( Here are some interesting content marketing statistics related to social media for 2023: 69% of marketers use social media to build brand awareness. ( G2 ) As of January 2023, 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClearVoice

JULY 6, 2021

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Nearly 9 out of 10 people say they would like to see more video content from brands. YouTube video stats. Instagram video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

Search Engine Journal

MAY 31, 2022

TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show Impact Of Combining Paid & Organic Content appeared first on Search Engine Journal.

Stats 97

Stats Organization Content Search Marketing 97

BenchmarkONE

SEPTEMBER 17, 2020

This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. Check out these current CRM stats. General CRM Stats. Stats on the Advantages of a CRM. Sales Strategy CRM Stats. Mobile CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

OCTOBER 16, 2020

No matter what country you're marketing in, Instagram's platform is primed for brand awareness. You might think with growth stats like this, Australian brands are rushing to Instagram.But that's not the case -- many Australian businesses are actually missing out on the opportunities Instagram offers. Australian Instagram Users.

Stats 99

Stats Trends Bandwidth Social Media 99

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. 69% percent of social marketers say increasing brand awareness is their number one priority.

Stats 126

Stats Business Lead Scoring Lead Ranking 126

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 82

Stats Enterprise Management Work Management Marketing Management 82

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Branding Bricks ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Bannerflow

SEPTEMBER 27, 2021

These dynamic ads offer brands the opportunity to easily add a personalised element to their campaign and with the right ad tech are far easier to produce than you think. Date feed usage in 2021 so far… So far the use of data feeds continues to grow as the need for ever greater personalisation is prioritised by brands across the globe.

Display 98

Display Stats Advertisements Advertising 98

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brand Identity 113

Brand Identity Branding Lead Scoring Lead Ranking 113

PureB2B

APRIL 26, 2022

The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. 19% of tech buyers first become aware of a brand via social media. Evidently, that’s not the case, given almost a quarter of buyers first discover a new brand via social.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Contently

JULY 6, 2017

One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. The internet has come a long way since then, but websites are still essential homes for brands. That’s a missed content opportunity for too many brands. Three brands stood out when it came to cohesion.

Brand Identity 162

Brand Identity Branding Best Practices Broadcasting 162

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brand Identity 132

Brand Identity Branding Marketing Analytics Tools Traffic 132