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How your GTM motion impacts your marketing strategy and org chart

MKT1

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. You have more SDRs than marketers with a predominantly self-serve motion.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. It’s currently in beta and we will be prioritizing paid newsletter subscribers to get a sneak peak and founding member pricing.

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You’re making it way too hard for prospects to buy your product

MKT1

I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. I’ll discuss improving your homepage, pricing page, and conversion flows. We will have a newsletter specifically on self-serve sign up flows and onboarding soon. reach out to them.

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? GTM strategy best practices.