Walker Sands

OCTOBER 23, 2019

As a marketer, you know the power of generating good content. According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. The best content marketers do something different. Rowling, Hunter S.

Storytelling 167

Storytelling Barriers Class Paper 167

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

ClearVoice

SEPTEMBER 1, 2023

Some other psychological factors to consider include: Emotional Triggers: Emotional responses in marketing are often triggered by various stimuli. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Different Types of Emotional Hooks Marketers and advertisers can use a wide range of emotions.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Parse.ly

OCTOBER 22, 2019

For the less masochistic, tackle one per week to get a master class in content creation in less than three months! Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post.

Demand Generation Agencies 148

Demand Generation Agencies Demand Generation Lead Generation Paid Content 148

Marketing Insider Group

SEPTEMBER 1, 2020

It’s something that content marketers should keep front and center in their toolbox. It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce.

Storytelling 326

Storytelling Brand Identity Branding Marketing Agencies 2 326

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Contently

JUNE 19, 2019

It’s easy to get lost in the noise of how content marketing world has evolved since then. There wasn’t as much talk about fitting into a marketing stack. Or divisible content. And definitely not snackable content. Jennifer is the author of five books and coaches young writers in her spare time.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. For content marketing it is very dependent on the campaign idea and it’s hard to define a one-size-fits all application.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

SmartBug Media

MARCH 8, 2022

Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing. World's first Chief Content Officer. First person ever inducted into CMI’s Content Marketing Hall of Fame. Runs her own marketing training company, MarketingProfs.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. CMW, the world’s largest content marketing event, draws thousands of marketers from over fifty countries to the city of Cleveland on the shores of Lake Erie for over a hundred sessions and workshops from the best in the industry.

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Vidyard

SEPTEMBER 3, 2019

But with so much content available, it’s important to consider how you can promote your awesome new podcast to stand out from the crowd. The golden ticket to viral popularity is still social media, where video is the preferred format. If you don’t, it’s going to be hard to book speakers, especially when you’re just starting out.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Adobe Experience Cloud Blog

MARCH 14, 2012

So what content marketing tips can we learn from the Kony 2012 campaign? Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling. Russell’s video has been vague and misleading at points (a few have used the word “liar’), it’s clearly great storytelling.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Biznology

NOVEMBER 11, 2013

The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Paid Search Agency 310

Paid Search Agency Advertising Agencies Content Marketing CMS Development 310

ClearVoice

FEBRUARY 1, 2022

Within content marketing, it’s essential to know the change agents that vocalize their stand on inspiring change, and we’ve compiled some of the best to help inspire and evoke action within your marketing efforts. Shifting a systemically broken system is the war, but there are mini battles that lead to our victory.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Walker Sands

OCTOBER 24, 2019

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Viral Marketing 40

Viral Marketing Tips Content Storytelling 40

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content. Healthcare content marketing is complex because of the topics and buyers. Quick Takeaways.

Work Management 267

Work Management Marketing Management Examples Content Marketing 267

Valasys

SEPTEMBER 10, 2019

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Standard

SEPTEMBER 24, 2015

I’d like to think that all of us who have chosen marketing as a career have moments like this. My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Tobias’s book, 20 Master Plots. Get Into the Ring.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Directive Agency

MARCH 20, 2023

Say you created a generative AI tool that turns your online failures into viral memes. Transform Online Failures into Hilarious Memes with AI Turn Your Online Blunders into Viral Memes with This Generative AI Tool Create Shareable Memes from Your Digital Mishaps in One Click Laugh at Your Mistakes. Amp up your storytelling.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Contently

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples.

Thought Leadership 167

Thought Leadership Ad Building Brand Identity Branding 167

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media. The challenge is being consistent — keeping content fresh, focused, and relevant to the defined audience!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Hubspot

MAY 29, 2015

"The Blendtec story demonstrates one of the key takeaways of contagious content. Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Content Standard

MARCH 15, 2019

“Never create content just for the sake of creating content.” ” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense.

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. TopRank is a renowned online marketing consulting firm.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. TopRank is a renowned online marketing consulting firm.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Marketing Insider Group

APRIL 9, 2014

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? Which ones did I miss: 29 Signs Your Business Is Not Ready For Content Marketing.

Content Marketing 100

Content Marketing B2B Thought Leadership Business Content 100

nDash

AUGUST 26, 2019

Whether you’re trying to get into the game of content marketing, freshen up your skills, or just learn some new tricks, here’s a list of (mostly) free and easy-to-follow eBooks, guides and courses for you to check out online. HubSpot Academy — Content Marketing Free Certification Course.

Course 40

Course Planning Content Marketing Copywriting 40