The Marketing Book Podcast: “Social Media Explained 3.0” by Mark Schaefer
The Forward Observer
MAY 17, 2024
Marketing Success in the AI Era by Mark Schaefer About the Book In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends.
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